CRO Manager

BMG360; New York (NY); On-site; USD 85,000 - 130,000; Full time

Job summary

BMG360 is seeking a Conversion Rate Optimization (CRO) specialist to lead landing page and website testing for a portfolio of clients. You will design testing roadmaps, oversee end-to-end implementation with our design and engineering teams, and manage the testing process using platforms like VWO.

In this role, you will collaborate with digital and offline teams, analyze Google Analytics and other data sources, and translate insights into actionable optimization strategies that improve

Qualifications

• 2–3+ years of full-time CRO or similar role in agency/client environment.
• 1+ year experience using A/B testing tools (e.g., VWO, Optimizely, AB Tasty).
• Strong data analysis and hypothesis-generation for fast iteration testing.
• Proficient in paid marketing channels including paid social and SEM.
• Excellent communication and project management skills, with ability to lead cross-functional teams.
• Travel up to 1 event per year available.

Responsibilities

• Lead CRO/LPO strategy and client discussions.
• Manage testing for 4–6 clients; create tests and report results.
• Analyze qualitative and quantitative data to identify optimizations.
• Coordinate with design and engineering on timelines and priorities.
• Audit analytics sources and troubleshoot issues.
• Collaborate across teams to strategize high-converting pages.

Skills

CRO strategy

A/B testing

Google Analytics

Excel/Sheets

Client communications

Project management

Paid channels

Data analysis

Cross-functional collaboration

Growth marketing

Education

Bachelor's degree

Tools

VWO

Optimizely

AB Tasty

Google Tag Manager

Job description

In this role, you will work with our digital team, offline team and clients to define landing page optimization & conversion rate optimization strategies—creating testing roadmaps, overseeing the end-to-end design and development of web pages, managing the testing process using common testing platforms like VWO, and performing data analysis to continuously refine web page strategy. A majority of your time will be spent on client-specific responsibilities.

About the Position

• Lead CRO and/or LPO discussions and strategy with your clients
• Lead CRO/LPO client and partner communications through Slack, video calls, and emails
• Work with other members of the CRO team to manage the implementation and performance of landing page and/or website testing for your book of 4 to 6 clients
• Create tests, complete test analysis and report on test results
• Find optimization opportunities, using qualitative and quantitative data (Google Analytics & Microsoft Clarity)
• Work directly with our design and engineering teams to set project timelines, and effectively prioritize based on impact, effort, and available resources
• Audit analytics sources, and troubleshoot common issues. Effectively
• Work with your cross functional team to strategize and test high converting pages to form a holistic approach for your clients
• Understanding of growth/digital marketing to create cohesive, big picture strategies that take into account user intent, channel type, audience and ad strategy, and other basics including:
• Media buying KPI's & event optimization/learning phase tactics
• Creative strategy and testing cadence & process
• Growth marketing reporting & analysis
• Social & Search campaign analysis in Google Analytics
• Prospecting vs. Retargeting audience behaviors and traffic distribution
• Branded Search vs. Non-Branded Search campaign behaviors

Requirements

• 2-3+ years of full-time experience working in CRO or similar role, ideally within an agency/client environment
• Travel expectations: rare, with the possibility of up to 1 event per year
• Ability to efficiently analyze data for insights and generate hypotheses for fast iteration testing, optimizing for conversion rate and other applicable KPIs
• 1+ year experience using A/B testing tools (ex: VWO, Optimizely, AB Tasty)
• Working knowledge of paid marketing channels including but not limited to paid social (ex: Facebook, TikTok, Snapchat), SEM (ex: Google Ads)
• Highly proficient (2+ years experience) using web analytics tools (ex: Google Analytics)
• Understanding of tag managers (Google Tag Manager, Segment), pixel implementation, site tracking tools
• Proficient in Excel/Google Sheets
• Excellent project management skills and ability to self-manage time and work schedule
• Experience with larger cross-functional teams & projects is a plus
• Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines
• Excellent communication and interpersonal skills with an aptitude for building strong working relationships

Compensation is commensurate with experience.

About Us

BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.

Why BMG360?

BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.