CRM Strategy Lead: Email & Omni-Channel Campaigns

Darden; Orlando (FL); On-site; USD 80,000 - 105,000; Full time

Job summary

Darden is seeking an Associate Manager, CRM to advise senior leaders on CRM initiatives across email, mobile messaging, direct mail, and push notifications. The role emphasizes collaboration with Brand teams and external partners to design data-driven campaigns using first-party data to grow engagement.

The ideal candidate will have background in email marketing, analytics, and the ability to manage multiple projects while coordinating with Digital Marketing, Analytics, Consumer Insights, and

Qualifications

• 4–6 years of experience building marketing data strategies across multiple channels.
• Experience in developing, measuring and monitoring KPIs.
• Agency partnership experience.
• Strong project management and organizational skills.
• Experience leading email analysts and data-driven marketing objectives.
• Ability to use data to improve guest engagement and targeted campaigns.
• Familiarity with HTML and digital advertising basics.

Responsibilities

• Develop and execute email campaigns with cross-channel alignment to drive business impact.
• Manage CRM project timelines, calendars and deliverables across teams.
• Provide day-to-day management of CRM activities and share learnings across brands.
• Develop and maintain campaign documentation, targeting, testing and strategies.
• Perform QA on email templates and ensure accessibility and compliance.

Skills

Email campaigns

Campaign analytics

Project management

Stakeholder collaboration

Data-driven marketing

HTML basics

Vendor partnerships

KPIs tracking

Education

Bachelor's degree

Tools

Salesforce

Harmony

Microsoft ESP

Job description

Darden is seeking an Associate Manager, CRM to advise senior leaders on CRM initiatives across email, mobile messaging, direct mail, and push notifications. The role emphasizes collaboration with Brand teams and external partners to design data-driven campaigns using first-party data to grow engagement.

The ideal candidate will have background in email marketing, analytics, and the ability to manage multiple projects while coordinating with Digital Marketing, Analytics, Consumer Insights, and