CRM Campaign Lead - Omnichannel Luxury Retail

LVMH Perfumes & Cosmetics; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Parfums Christian Dior’s US CRM team is seeking a CRM Manager to lead omnichannel campaigns (Email, SMS, Clienteling) focused on accuracy, efficiency and timely delivery to engage our consumer database.

Reporting to the Senior CRM Manager, you will translate lifecycle strategies into high-quality customer journeys and collaborate with Digital, E-commerce, Content and Retail teams to optimize activations and drive performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or related fields.
• 5-7 years of experience in CRM, Lifecycle Marketing, Digital Marketing, Customer Engagement, preferably within luxury brands.
• Proven experience leading CRM plans across email, SMS, loyalty, personalization, and customer lifecycle programs.

Responsibilities

• Define the CRM communication plan for Email, SMS and Clienteling, including one-shot and triggered campaigns to drive acquisition, engagement and retention.
• Lead end-to-end CRM campaigns from design to launch, including planning, briefing, validation, targeting, proofs, scheduling and post-campaign reporting.
• Collaborate with Digital, Retail, IT, and Central CRM teams to align CRM initiatives with business priorities and client experience.
• Build dashboards to monitor KPIs (volume, revenue, AOV, conversion, ROAS) and run A/B tests to optimize future campaigns.

Skills

CRM strategy

Lifecycle Marketing

Digital Marketing

Customer Engagement

Analytical mindset

Communication

Leadership

Education

Bachelor’s degree in Marketing or related fields

Tools

Adobe Campaign

Salesforce Marketing Cloud

Job description

Parfums Christian Dior’s US CRM team is seeking a CRM Manager to lead omnichannel campaigns (Email, SMS, Clienteling) focused on accuracy, efficiency and timely delivery to engage our consumer database.

Reporting to the Senior CRM Manager, you will translate lifecycle strategies into high-quality customer journeys and collaborate with Digital, E-commerce, Content and Retail teams to optimize activations and drive performance.