CRM Marketing Manager — Digital Campaigns & Growth

Dairy Queen; BLOOMINGTON (MN); Híbrido; USD 69.000 - 82.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical and dental coverage

401K match

Paid time off

Volunteer time

Parental leave

Descripción de la vacante

Dairy Queen is seeking an Associate Marketing Manager, CRM to join our Bloomington, MN headquarters team. The role drives outbound direct-to-consumer campaigns across email, push, SMS/MMS, and app messaging with a focus on incremental revenue and brand loyalty.

Ideal candidates have 3-5 years CRM experience, a marketing degree, and strong project management and writing skills to collaborate with internal teams and vendors. This is a hybrid role with ownership of the CRM calendar and strategy.

Formación

• 3-5 years CRM experience.
• Bachelor's degree in marketing, communications, or related field.
• Experience with customer lifecycle and promotional strategy.
• Knowledgeable in marketing automation, database tools, and CRM analytics.
• Experience with agency/vendor partners.
• Experience with Braze is a plus.

Responsabilidades

• Act as subject matter expert for digital channel marketing for large branded activations.
• Oversee CRM campaign calendar planning and management.
• Review campaign performance and suggest enhancements.
• Lead tests for email, push and SMS/MMS before deployment.
• Monitor email program health and resolve issues.
• Be main point of contact for IDQ customer support related to CRM initiatives.

Conocimientos

CRM management

Project management

Email marketing

Cross-functional collaboration

Strong writing

Attention to detail

Educación

Bachelor's degree in marketing, communications, or related field

Herramientas

Braze

Descripción del empleo

Dairy Queen is seeking an Associate Marketing Manager, CRM to join our Bloomington, MN headquarters team. The role drives outbound direct-to-consumer campaigns across email, push, SMS/MMS, and app messaging with a focus on incremental revenue and brand loyalty.

Ideal candidates have 3-5 years CRM experience, a marketing degree, and strong project management and writing skills to collaborate with internal teams and vendors. This is a hybrid role with ownership of the CRM calendar and strategy.