CRM Strategy & Enablement Lead — Email & SMS

Signet Jewelers Limited; Irving (TX); Remote; USD 100,000 - 150,000; Full time

Job summary

Signet Jewelers Limited is seeking a Manger, CRM Operations and Enablement to lead CRM strategy, governance, and the operational framework for email and SMS across multiple brands. You will drive list hygiene, channel best practices, and opportunities with AI while partnering with IT, MarTech, and brand teams.

The ideal candidate has 3+ years in marketing with email/SMS focus, strong analytics, and cross-functional collaboration skills in a fast-paced, retail environment.

Qualifications

• Experience in CRM, email and SMS marketing at scale with cross-functional collaboration.
• Knowledge of customer journeys, segmentation, personalization, automation, and testing.
• Experience with deliverability, governance, and campaign QA processes.

Responsibilities

• Lead CRM strategy, governance, and operational framework for email and SMS across brands.
• Provide strategic guidance to improve personalization, segmentation, and journey development.
• Advise on campaign strategy feasibility and manage briefs, timelines, and email builds.
• Collaborate with IT, MarTech, and vendors to represent CRM needs in technology and data.
• Monitor performance and provide insights to guide strategic direction.

Skills

CRM

Email marketing

SMS marketing

Customer journey

Segmentation

Personalization

Automation

Testing

Performance optimization

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, communications, technology, analytics, or a related field

Tools

HTML/CSS

PowerPoint

Excel

Job description

Signet Jewelers Limited is seeking a Manger, CRM Operations and Enablement to lead CRM strategy, governance, and the operational framework for email and SMS across multiple brands. You will drive list hygiene, channel best practices, and opportunities with AI while partnering with IT, MarTech, and brand teams.

The ideal candidate has 3+ years in marketing with email/SMS focus, strong analytics, and cross-functional collaboration skills in a fast-paced, retail environment.