Data-Driven Digital Marketing Lead – CRM & Growth

Insight Global; West Palm Beach (FL); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Unlimited PTO

Employer paid health, dental, vision

401k with company match

Job summary

A leading recruitment firm is seeking a Digital Marketing Manager to drive strategy and execution of digital campaigns. The role focuses on optimizing performance, lead generation, and engagement across platforms. Ideal candidates have over 5 years in digital marketing, strong knowledge of CRM systems, Google Ads, and SEO, with a salary range of $70k-$75k annually. The company offers perks like unlimited PTO and employer-paid health benefits.

Qualifications

• 5+ years in digital marketing, ideally in fintech or financial services.
• Proficient in CRM integration, SQL, and data analytics.
• Strong knowledge of data privacy laws.

Responsibilities

• Lead digital marketing strategy and execution across platforms.
• Optimize email campaigns for engagement and conversion.
• Manage Google Ads and social media campaigns for lead generation.
• Oversee website performance and implement SEO strategies.

Skills

Salesforce Marketing Cloud

Google Ads

GA4

UTM tracking

SEO

CRM integration

Tools

Salesforce Marketing Cloud

Google Analytics

Power BI

Job description

A leading recruitment firm is seeking a Digital Marketing Manager to drive strategy and execution of digital campaigns. The role focuses on optimizing performance, lead generation, and engagement across platforms. Ideal candidates have over 5 years in digital marketing, strong knowledge of CRM systems, Google Ads, and SEO, with a salary range of $70k-$75k annually. The company offers perks like unlimited PTO and employer-paid health benefits.