CRM Platform Lead – Data-Driven Journeys & Campaigns

Amtrak; Washington (District of Columbia); On-site; USD 113,000 - 147,000; Full time

Benefits offered by this job

Health Insurance

401K with Employer Match

Generous PTO

Job summary

Amtrak is seeking a Manager CRM to lead day-to-day management and expansion of the CRM platform, ensuring personalized, data-driven campaigns across the customer lifecycle. The role blends marketing strategy with project management and technical execution, owning journey design and system configuration.

The position requires 7 years of CRM experience and hands-on work with major Martech platforms, with potential onsite work in Washington, DC, Wilmington, DE, or Philadelphia, PA.

Qualifications

• Bachelor’s degree or equivalent plus 7 years of relevant work experience.
• 7 years CRM or marketing technology experience, including working with technical teams to deploy Martech platforms configuration and journey building.
• Hands-on experience with enterprise CRM platforms (Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable, Oracle Responsys).
• Strong understanding of data structures, customer segmentation, campaign logic, and channel orchestration.
• Experience with event-based triggers and real-time data integrations is a plus.
• Excellent project management, documentation, and stakeholder communication skills.

Responsibilities

• Drive CRM platform strategy, enhancements, and development priorities.
• Manage and optimize customer journeys and campaigns to improve engagement and experience.
• Oversee CRM platform configuration, integrations, and operational performance.
• Maintain data integrity, governance, and regulatory compliance across the CRM ecosystem.
• Develop documentation, training, and knowledge-sharing resources to support adoption and excellence.
• Partner with business and technology teams to align CRM capabilities with goals.

Skills

CRM platforms

Data structures

Campaign orchestration

Project management

Stakeholder communication

Event-based triggers

Education

Bachelor’s Degree or equivalent

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Iterable

Oracle Responsys

Job description

Amtrak is seeking a Manager CRM to lead day-to-day management and expansion of the CRM platform, ensuring personalized, data-driven campaigns across the customer lifecycle. The role blends marketing strategy with project management and technical execution, owning journey design and system configuration.

The position requires 7 years of CRM experience and hands-on work with major Martech platforms, with potential onsite work in Washington, DC, Wilmington, DE, or Philadelphia, PA.