Senior CRM Manager

Dating Group; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote opportunity for full-time work

Vacation 28 days per year

Wellness days 7 per year

Bonuses for referrals up to $5000

Training/Conference allowance 50%

Health benefits up to $1000 per year

Job summary

Social Discovery Group is a remote-friendly company seeking a Senior CRM Manager to drive CRM initiatives, experiment execution, and data-driven improvements across global audiences. The role emphasizes retention, ARPPU, and lifecycle marketing while coordinating with product, UX, and data teams.

The position offers a remote full-time setup with competitive benefits and opportunities for professional development.

Qualifications

• Experience with CRM/CDP systems and HTML for campaign execution.
• Strong understanding of CRM metrics: OR, CR, CTOR, retention, churn, unsubscribe rates.
• Experience working with revenue metrics: ARPPU, LTV, revenue growth.
• Proficiency in Russian and English (B2+).
• Nice to have SQL experience for data extraction.

Responsibilities

• Generate hypotheses from analytics, CJMs, and key metrics.
• Create business specs with measurable impact.
• Launch experiments using email, push, SMS, and in-app channels.
• Analyze experiment results and iterate.
• Own a major CRM initiative to boost retention and reduce churn.
• Collaborate with product, UX, development, and data teams.
• Proactively propose process and product improvements.

Skills

CRM/CDP Systems

HTML

Google Sheets / Excel

Jira / Confluence

BI systems

Russian (B2+)

English (B2+)

SQL

Tools

SQL

Job description

Headquarters: Serbia / Georgia / Cyprus / Armenia

URL: http://socialdiscoverygroup.com

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG's products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We're proud to be a two-time "Great Place to Work" winner (USA & Japan, 2024-2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Senior CRM Manager to join our team!

Your main tasks will be:

• Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics.
• Create business specifications with measured potential business effects.
• Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.).
• Analyze the results of the conducted experiments.
• Taking ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.).
• Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts.
• Initiating improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals.

We expect from you:

• Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, Any BI-systems
• Understanding the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsub rate etc.
• High level of knowledge and experience working with key business metrics: revenue, ARPPU, LTV etc.
• Strong command of both Russian and English (B2+) is a must.
• Experience with SQL would be a plus

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.