CRM Sales Director, State & Local Gov – West (Remote/Flex)

ServiceNow; Sacramento (CA); Hybrid; USD 154,000 - 254,000; Full time

Benefits offered by this job

Health plans

401(k) plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a Director, CRM Sales for State & Local Government (West) to lead a team of 5–8 CRM Account Executives across the Western U.S. You will drive new business, expansion, and a regional go-to-market strategy with robust executive engagement, forecasting, and cross-functional collaboration.

You will work in a flexible/remote setup, with travel up to 50%, and deep exposure to state and local procurement and public sector cycles.

Qualifications

• 5+ years minimum in a dedicated peoplemanagement role leading enterprise software AEs.
• 10+ years of software or solutions sales experience with a track record of quota attainment.
• Domain experience selling CRM, CX, Service, CCaaS, FSM or equivalent front-office apps.
• State & Local Government public sector sales experience and procurement familiarity.
• Strong AI fluency and ability to integrate AI into workflows.

Responsibilities

• Lead, coach, and develop a team of 5-8 CRM Account Executives focused on new business growth across SLG West.
• Recruit and retain top talent, promote high performers, and top-grade appropriately.
• Deliver accurate forecasts and pipeline inspection, and achieve quarterly and annual sales targets.
• Partner with teams on account and territory planning and executive relationship development.
• Build cross-functional partnerships with Solution Consulting, Sales BUs, Marketing, and partners.
• Grow existing customers through Customer Business Reviews and adoption focus.

Skills

People management

Enterprise software sales

Public sector CRM

State & Local Government sales

AI fluency

C-level relationships

Forecasting & CRM

Job description

ServiceNow is seeking a Director, CRM Sales for State & Local Government (West) to lead a team of 5–8 CRM Account Executives across the Western U.S. You will drive new business, expansion, and a regional go-to-market strategy with robust executive engagement, forecasting, and cross-functional collaboration.

You will work in a flexible/remote setup, with travel up to 50%, and deep exposure to state and local procurement and public sector cycles.