CRM Revenue Architect | Data-Driven Strategy & Automation

Tennessee Titans Llp; Nashville (TN); On-site; USD 110,000 - 160,000; Full time

Job summary

Tennessee Titans is seeking a CRM Manager to own strategy, governance, and day-to-day operation of our CRM ecosystem, enabling Revenue teams to focus on high-value opportunities. You will partner with Sales, Marketing, Partnerships, and IT to plan campaigns, manage data quality, implement automation, and deliver executive dashboards across Dynamics 365 and related tools.

This role sits in Strategy & Analytics and requires 5+ years of CRM experience, strong Excel and SQL skills, and a track

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of experience using enterprise CRM to drive sales performance and revenue outcomes.
• Ability to translate business goals into CRM-driven actions and communicate insights to executives.
• Experience partnering with sales leadership to improve pipeline performance and rep productivity.
• Hands-on experience with an AI-powered lead engagement tool.
• Experience mentoring direct reports and managing performance.
• Advanced Excel skills; working knowledge of SQL.
• Experience using AI to accelerate analysis, workflow design, and testing.

Responsibilities

• Serve as the primary CRM strategic partner to key departments, equipping reps with tools and data for opportunities.
• Plan and execute CRM-driven revenue campaigns with marketing and sales teams, owning segmentation and lead distribution.
• Use CRM data to surface trends, upsell candidates, and renewals.
• Partner with leadership on pipeline reviews, revenue forecasting, and goals.
• Deliver CRM-to-revenue wins linking activity to renewal, conversion, and pipeline visibility.
• Champion workflow automation and QA with DevOps for reliable delivery.
• Oversee governance and analytics for Sponsorship/Corporate Partnerships CRM platform.
• Manage day-to-day CRM administration and the CRM Analyst.

Skills

CRM strategy

Executive communication

Data-driven analysis

Vendor management

Mentoring

Education

Bachelor’s degree

Tools

Microsoft Dynamics 365

Conversica

SQL

Excel

Job description

Tennessee Titans is seeking a CRM Manager to own strategy, governance, and day-to-day operation of our CRM ecosystem, enabling Revenue teams to focus on high-value opportunities. You will partner with Sales, Marketing, Partnerships, and IT to plan campaigns, manage data quality, implement automation, and deliver executive dashboards across Dynamics 365 and related tools.

This role sits in Strategy & Analytics and requires 5+ years of CRM experience, strong Excel and SQL skills, and a track