CRM & Retention Growth Manager (Hybrid)

AS Beauty Group; New York (NY); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

401(k) with Match

Paid Time Off and Sick Leave

Job summary

A growing cosmetic company based in New York City is seeking a Retention Marketing Manager to optimize their CRM ecosystem and drive customer engagement through innovative marketing strategies. This role will involve managing campaigns across various platforms, collaborating with teams to enhance customer loyalty, and utilizing data to inform strategic decisions. The ideal candidate has experience in CRM and marketing, particularly in the beauty sector, and thrives in a dynamic startup environment.

Qualifications

• 4-5 years of experience in CRM, email/SMS, or retention marketing, preferably in beauty or CPG.
• Strong understanding of customer segmentation and lifecycle marketing strategies.
• Proven ability to drive measurable growth via CRM strategies.

Responsibilities

• Develop comprehensive retention and lifecycle marketing strategies.
• Build and manage the CRM campaign calendar for all channels.
• Oversee automation refreshes and new development for CRM programs.
• Project manage CRM campaigns and list growth initiatives.

Skills

CRM

Email/SMS marketing

Customer segmentation

Lifecycle marketing

Project management

Analytical skills

A/B testing

Tools

Klaviyo

Figma

Shopify

Google Analytics (GA4)

Job description

A growing cosmetic company based in New York City is seeking a Retention Marketing Manager to optimize their CRM ecosystem and drive customer engagement through innovative marketing strategies. This role will involve managing campaigns across various platforms, collaborating with teams to enhance customer loyalty, and utilizing data to inform strategic decisions. The ideal candidate has experience in CRM and marketing, particularly in the beauty sector, and thrives in a dynamic startup environment.