CRM & Martech Strategy Lead

Alvarez & Marsal; Tampa (FL); On-site; USD 115,000 - 135,000; Full time

Job summary

Alvarez & Marsal is seeking a seasoned leader to drive the CRM and Marketing Technologies strategy and roadmap. You will report to the CRM and Marketing Technologies Director and orchestrate cross‑functional initiatives across Marketing, IT, and Business Units.

With 10+ years in marketing technology, you will manage CRM, marketing automation, and analytics tools, guiding change and delivering impactful results. A strong, collaborative leader in a matrix environment is required.

Qualifications

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field.
• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools.
• PMP and CPM certifications are a plus.
• Familiarity with GDPR/CCPA compliance related to customer data.
• Negotiation and vendor management skills.
• Excellent verbal and written communication.
• Strong change management and project leadership experience.

Responsibilities

• Lead CRM and Marketing Technologies strategy and roadmap.
• Oversee implementation of Martech projects and initiatives.
• Coordinate with Marketing, IT and Business Units to align strategies.
• Ensure integration of Martech and CRM solutions across platforms.
• Liaise with data teams to improve data infrastructure and analytics.

Skills

Project management

Product management

Change management

Data analytics

Vendor management

Regulatory compliance

Negotiation

Attention to detail

Communication

Team collaboration

Education

Bachelor’s degree in Marketing, Technology, Business Administration, or a related field

Tools

MarTech tools

CRM

Marketing automation

Analytics tools

Job description

Alvarez & Marsal is seeking a seasoned leader to drive the CRM and Marketing Technologies strategy and roadmap. You will report to the CRM and Marketing Technologies Director and orchestrate cross‑functional initiatives across Marketing, IT, and Business Units.

With 10+ years in marketing technology, you will manage CRM, marketing automation, and analytics tools, guiding change and delivering impactful results. A strong, collaborative leader in a matrix environment is required.