Manager, CRM and Marketing Technologies

Alvarez & Marsal; Tampa (FL); On-site; USD 115,000 - 135,000; Full time

Job summary

Alvarez & Marsal is seeking a seasoned leader to drive the CRM and Marketing Technologies strategy and roadmap. You will report to the CRM and Marketing Technologies Director and orchestrate cross‑functional initiatives across Marketing, IT, and Business Units.

With 10+ years in marketing technology, you will manage CRM, marketing automation, and analytics tools, guiding change and delivering impactful results. A strong, collaborative leader in a matrix environment is required.

Qualifications

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field.
• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools.
• PMP and CPM certifications are a plus.
• Familiarity with GDPR/CCPA compliance related to customer data.
• Negotiation and vendor management skills.
• Excellent verbal and written communication.
• Strong change management and project leadership experience.

Responsibilities

• Lead CRM and Marketing Technologies strategy and roadmap.
• Oversee implementation of Martech projects and initiatives.
• Coordinate with Marketing, IT and Business Units to align strategies.
• Ensure integration of Martech and CRM solutions across platforms.
• Liaise with data teams to improve data infrastructure and analytics.

Skills

Project management

Product management

Change management

Data analytics

Vendor management

Regulatory compliance

Negotiation

Attention to detail

Communication

Team collaboration

Education

Bachelor’s degree in Marketing, Technology, Business Administration, or a related field

Tools

MarTech tools

CRM

Marketing automation

Analytics tools

Job description

About Alvarez & Marsal

Alvarez & Marsal (A&M) is a global consulting firm with entrepreneurial, action and results-oriented professionals. We take a hands‑on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are why our people love working at A&M.

Team

Alvarez & Marsal (A&M) is seeking an experienced and highly motivated leader to drive the CRM and Marketing Technologies strategy and roadmap. This role will report to the CRM and Marketing Technologies Director and be responsible for orchestrating the implementation of the area’s projects and initiatives.

How You Will Contribute

• Solid understanding of Marketing organizations, processes and operating models
• Strong business acumen and stakeholder management
• Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools.
• Experience matching business requirements with technical functionalities and capabilities
• Advanced project and change management skills and experience
• Strategy execution through the design and implementation of fit‑for‑purpose organization structures, operating models, processes and technologies
• Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi‑channel CRM initiatives
• Analyse, report and translate marketing data into improvement initiatives
• Partner with Marketing, IT and Business Units to align strategies and ensure effective execution.
• Oversee the integration of Martech and CRM solutions
• Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness.
• Serve as a subject matter expert in CRM and Martech, providing insights and recommendations to the Marketing team and other stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field
• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools.
• Solid expertise in Project and Product Management – PMP and CPM certifications are a plus
• Change Management processes and models
• Analytical mindset with experience leveraging data to inform strategy and decision‑making
• Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data
• Negotiation and vendor management
• Well‑organized, high attention to detail, deadline oriented
• Strong problem solving and troubleshooting skills.
• Excellent verbal and written skills, with the ability to establish credibility and influence clients.
• Strong team player, comfortable working in matrix environments

Your Journey at A&M

We recognize that our people are the driving force behind our success, which is why we prioritize an employee experience that fosters each person’s unique professional and personal development. Our robust performance development process promotes continuous learning, rewards your contributions, and fosters a culture of meritocracy. With top‑notch training and on‑the‑job learning opportunities, you can acquire new skills and advance your career.

We prioritize your well‑being, providing benefits and resources to support you on your personal journey. Our people consistently highlight the growth opportunities, our unique, entrepreneurial culture, and the fun we have together as their favorite aspects of working at A&M. The possibilities are endless for high‑performing and passionate professionals.

Regular employees working 30 or more hours per week are also entitled to participate in Alvarez & Marsal Holdings’ fringe benefits consisting of healthcare plans, flexible spending and savings accounts, life, AD&DD, and disability coverages at rates determined periodically as well as a 401(k) retirement savings plan. Provided the eligibility requirements are met, employees will also receive an annual discretionary contribution to their 401(k) retirement savings plan from Alvarez & Marsal. Additionally, employees are eligible for paid time off including vacation, personal days, seventy‑two (72) hours of sick time (prorated for part time employees), ten federal holidays, one floating holiday, and parental leave. The amount of vacation and personal days available varies based on tenure and role type.

Click here for more information regarding A&M’s benefits programs.

The salary range is $115,000 - $135,000 annually, dependent on several variables including but not limited to education, experience, skills, and geography. In addition, A&M offers a discretionary bonus program which is based on a number of factors, including individual and firm performance. Please ask your recruiter for details.