Contract CRM Marketing Specialist - Email, SMS & Retention

Meison; Grapevine (TX); On-site; USD 34,000 - 41,000; Full time

Job summary

Meison is seeking a Contract Marketing Specialist to support marketing operations during a transition period. You will manage CRM campaigns across email, SMS, and direct mail for our luxury apparel brands, ensuring alignment with brand calendars and inventory while handling weekly reporting and insights.

You will collaborate with merchandising, planning, and logistics teams, using Klaviyo/SFMC/Mailchimp to build and QA campaigns, and optimize timing to sustain customer engagement during the

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Fashion Merchandising or a related field.
• Experience: Proven hands-on CRM campaign execution, retention marketing, or email marketing (apparel or retail industry experience preferred).
• Demonstrated ability to step into an existing CRM function and manage platforms (Klaviyo, Salesforce Marketing Cloud, Mailchimp) with minimal ramp-up time.

Responsibilities

• Plan, manage, and execute CRM campaigns across email, SMS, and direct mail for assigned brands.
• Execute customer segmentation strategies to deliver targeted messaging that drives engagement and conversation
• Utilize AI to manage campaign builds, QA testing and campaign deployment across established email and CRM platforms
• Manage active retention programs for assigned brands to ensure continuous customer engagement during the leave period
• Maintain and monitor lifecycle automation workflows (e.g., welcome series, re-engagement, win-back, and abandoned cart journeys).
• Optimize send timing and targeting to maintain retention performance standards.
• Perform weekly analysis on key CRM performance metrics and provide weekly updates and actionable insights to track campaign success and guide short-term optimizations.
• Communicate key findings and trend insights clearly to marketing leadership.
• Collaborate with internal cross-functional teams (including merchandising, planning, and logistics) to maintain alignment between promotional calendars, brand storytelling, and target audiences.
• Partner with internal creative and ecommerce teams to coordinate marketing collateral and ensure timely execution of scheduled campaigns.

Skills

CRM campaigns

Retention marketing

Email marketing

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Segmentation

Analytics

Excel

Communication

Education

Bachelor's degree in Marketing

Tools

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Job description

Meison is seeking a Contract Marketing Specialist to support marketing operations during a transition period. You will manage CRM campaigns across email, SMS, and direct mail for our luxury apparel brands, ensuring alignment with brand calendars and inventory while handling weekly reporting and insights.

You will collaborate with merchandising, planning, and logistics teams, using Klaviyo/SFMC/Mailchimp to build and QA campaigns, and optimize timing to sustain customer engagement during the