Global CRM Marketing Executive | Campaigns & Personalization

Soho House & Co.; New York (NY); Presencial; USD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health care + 401K

Paid time off

Career development

Soho Impact

Learning & Development

Team events

Team meal

Descripción de la vacante

Soho House seeks a highly motivated CRM Executive to join its Global Marketing team. The role focuses on executing email, push, and WhatsApp campaigns for North America, building custom email modules with HTML/CSS, and enhancing member engagement across our global audiences.

You will own end-to-end campaign delivery, segment audiences, test and optimize, and analyze performance. Proficiency in Salesforce Marketing Cloud and strong HTML/CSS skills are essential, along with the ability to manage

Formación

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years CRM marketing experience including email and push notifications.
• Proficiency in Salesforce Marketing Cloud, including Journey Builder and dynamic content creation.
• Strong HTML and CSS skills.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Detail-oriented with a high level of accuracy in campaign execution.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Experience in A/B testing and optimizing campaigns for performance improvement.
• Knowledge of email and push notification best practices, trends, and regulations.
• CDP experience with Hightouch or similar a plus.
• Periodic on-call weekends will be required.

Responsabilidades

• Build, schedule, and deploy daily email and push notification campaigns to segmented audiences using Salesforce Marketing Cloud ensuring timely and accurate delivery.
• Collaborate with Marketing, Membership and Digital teams to identify target audiences, segment lists, and implement personalized messaging strategies to maximize engagement and conversion rates.
• Ability to manage and manipulate datasets, following best practice to ensure data hygiene. Integrate data across different platforms to create segmentation and personalization.
• Leverage HTML and CSS to code and test custom email modules, templates and campaigns that align with brand guidelines and our email design system.
• Conduct thorough testing and troubleshooting of campaigns across various devices and platforms to ensure content is pixel-perfect and optimized for rendering and functionality.
• Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize future campaigns and drive continuous improvement.
• Independently manage your workflow, prioritizing tasks, and handle a high volume of campaigns simultaneously while maintaining accuracy.

Conocimientos

CRM marketing

Salesforce Marketing Cloud

HTML/CSS

Analytical thinking

Data manipulation

A/B testing

Communication

Educación

Bachelor’s degree in Marketing

Herramientas

Salesforce Marketing Cloud

Hightouch

Descripción del empleo

Soho House seeks a highly motivated CRM Executive to join its Global Marketing team. The role focuses on executing email, push, and WhatsApp campaigns for North America, building custom email modules with HTML/CSS, and enhancing member engagement across our global audiences.

You will own end-to-end campaign delivery, segment audiences, test and optimize, and analyze performance. Proficiency in Salesforce Marketing Cloud and strong HTML/CSS skills are essential, along with the ability to manage