CRM Marketing Manager, Email Automation & Lifecycle

interstate

Dallas (TX)

On-site

USD 90,000 - 120,000

Full time

5 days ago

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Job summary

Interstate Batteries seeks an Associate Digital Marketing Manager - CRM to lead email automation programs, drive customer acquisition and retention, and build loyalty across channels. You will collaborate with Channel Marketing, Analytics, Creative, Web and Brand to optimize customer journeys and ROI.

The role requires 5+ years in CRM, hands-on experience with Salesforce Marketing Cloud or similar platforms, and strong HTML/CSS/SQL skills to transform campaigns into automated programs that

Qualifications

Bachelor's degree in Marketing/Business or equivalent experience.
5+ years hands-on CRM program management experience.
2+ years with Salesforce Marketing Cloud or similar automation platforms.
Strong communication and cross-functional collaboration skills.

Responsibilities

Manage engagement marketing programs across email automation for acquisition, onboarding, and retention.
Deliver email programs from concept to creative, QA, launch and ROI analysis.
Transform traditional campaigns into automated programs using data-driven insights.
Collaborate with Channel Marketing and Sales Enablement to leverage CRM tools.
Provide strategic guidance and report campaign performance with recommendations.

Skills

CRM programs

Email marketing

HTML/CSS coding

SQL/AMPscript

Growth marketing

Education

Bachelor's in Marketing/Business

MBA preferred

Tools

Salesforce Marketing Cloud

Braze

Iterable

SAP ERP

Job description

The role requires 5+ years in CRM, hands-on experience with Salesforce Marketing Cloud or similar platforms, and strong HTML/CSS/SQL skills to transform campaigns into automated programs that

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