CRM Marketing Lead - Email Automation & Loyalty

Interstate All Battery Center; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare benefits

Wellness program

Onsite fitness center

Career development

Job summary

Interstate Batteries is seeking an Associate Digital Marketing Manager – CRM to lead marketing automation strategies focused on customer acquisition, onboarding and loyalty. You will partner with Channel Marketing, Analytics, Creative, Web and Brand to enhance satisfaction and drive sales growth across the organization.

Ideal candidates have a Bachelor’s in Marketing/Business, 5+ years of CRM experience and 2+ years with Salesforce Marketing Cloud or similar platforms.

Qualifications

• Bachelor’s Degree in Marketing/Business or strong relevant experience.
• MBA preferred.
• 5+ years of hands-on CRM program management experience.
• 2+ years with Salesforce Marketing Cloud or similar automation platforms (e.g., SAP, Marketo).

Responsibilities

• Manage engagement marketing programs across email automation for acquisition, onboarding and retention.
• Deliver email programs from concept to creative, QA, launch and ROI analysis.
• Transform traditional campaigns into automated programs using insights and data.
• Collaborate with Channel Marketing and Sales Enablement to leverage Salesforce Marketing/Sales Cloud.
• Provide strategic leadership, influence cross-functionally and report results.
• Drive learnings, best practices and test-and-learn mindset to improve campaigns.
• Pull insights to improve targeting, segmentation and end-to-end user experience.
• Deliver multiple projects on time with quality outcomes.
• Ensure positive end-to-end customer experience aligned with program goals.

Skills

CRM program management

Salesforce Marketing Cloud (SFMC)

HTML/CSS basics

SQL / AMPscript

Data-driven marketing

Campaign analytics

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Tools

Braze

Iterable

SAP ERP

Job description

Interstate Batteries is seeking an Associate Digital Marketing Manager – CRM to lead marketing automation strategies focused on customer acquisition, onboarding and loyalty. You will partner with Channel Marketing, Analytics, Creative, Web and Brand to enhance satisfaction and drive sales growth across the organization.

Ideal candidates have a Bachelor’s in Marketing/Business, 5+ years of CRM experience and 2+ years with Salesforce Marketing Cloud or similar platforms.