Lifecycle CRM Marketing Lead - Personalization & Analytics

fox com; New York (NY); On-site; USD 83,000 - 89,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) plan

Paid time off

Insurance

Job summary

FOX News Media is seeking a strategic CRM Marketing Manager to lead customer lifecycle initiatives across digital products. You will plan, execute, and optimize multi-channel campaigns to deepen engagement, drive subscriber growth, and maximize lifetime value.

Collaboration with Product, Editorial, Growth, Data, Analytics, Design, and Engineering is essential. The ideal candidate blends marketing, strategy, and technology with experience in marketing automation, segmentation, personalization,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• CRM, lifecycle, or retention marketing experience.
• Hands-on experience with Braze or a comparable enterprise marketing automation platform.
• Experience managing complex, multi-channel customer journeys.
• Strong understanding of customer segmentation, personalization, and lifecycle strategy.
• Experience interpreting campaign performance data and translating insights into optimization strategies.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong communication skills and ability to collaborate across technical and non-technical teams.

Responsibilities

• Develop and execute lifecycle marketing strategies across the customer journey, including acquisition, onboarding, engagement, retention, win-back, and loyalty.
• Build and manage multi-channel CRM campaigns utilizing email, push notifications, in-app messaging, and other owned channels.
• Own campaign planning, audience segmentation, journey orchestration, QA, deployment, and post-campaign analysis.
• Design and optimize automated customer journeys that improve engagement and conversion metrics.
• Partner closely with Product, Analytics, and Data Engineering teams to leverage customer insights and behavioral data for personalization.
• Create and maintain customer segmentation frameworks using demographic, behavioral, and first-party data.
• Lead A/B and multivariate testing initiatives to continuously improve campaign performance and customer experience.
• Monitor key CRM KPIs including open rate, click-through rate, conversion, retention, churn reduction, and customer lifetime value.
• Develop dashboards and executive reporting to communicate campaign performance and strategic recommendations.
• Ensure CRM campaigns align with brand standards, editorial priorities, legal requirements, and privacy regulations.
• Stay current on CRM best practices, emerging technologies, and evolving consumer engagement trends.
• Experience leveraging Braze to create personalized, data-driven customer experiences at scale is highly preferred

Skills

CRM marketing

Lifecycle marketing

Braze experience

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Braze

Job description

FOX News Media is seeking a strategic CRM Marketing Manager to lead customer lifecycle initiatives across digital products. You will plan, execute, and optimize multi-channel campaigns to deepen engagement, drive subscriber growth, and maximize lifetime value.

Collaboration with Product, Editorial, Growth, Data, Analytics, Design, and Engineering is essential. The ideal candidate blends marketing, strategy, and technology with experience in marketing automation, segmentation, personalization,