Senior Brand Activation & Engagement Leader

interstate; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Interstate Batteries seeks a visionary Manager of Brand Activation & Engagement to lead B2B marketing initiatives that boost dealer growth and sales. You will guide a cross-functional team, set strategic goals, and optimize campaigns across digital, print, and events, driving measurable ROI.

The role emphasizes cross-functional collaboration with Sales, Product, Brand, and Insights teams, plus experience building marketer briefs and managing budgets in a fast-paced environment.

Qualifications

• Bachelor's degree in business or marketing; MBA preferred.
• 8+ years of relevant experience.
• Strong influencing and collaboration across teams.
• Excellent communication and leadership skills.

Responsibilities

• Lead a yearly cross-functional calendar of brand activities.
• Develop marketing and sales strategies to grow existing Dealers and attract new Dealers.
• Set clear goals and define strategy to reach KPIs and drive sales growth.
• Oversee integrated marketing campaigns (digital video, print, POP, email) from concept to execution.
• Manage rewards platform for Dealer retention and education.

Skills

Strategic thinking

Cross-functional influence

Analytical skills

People management

Project management

Communication skills

Marketing acumen

Education

Bachelor's Degree

MBA preferred

Job description

Interstate Batteries seeks a visionary Manager of Brand Activation & Engagement to lead B2B marketing initiatives that boost dealer growth and sales. You will guide a cross-functional team, set strategic goals, and optimize campaigns across digital, print, and events, driving measurable ROI.

The role emphasizes cross-functional collaboration with Sales, Product, Brand, and Insights teams, plus experience building marketer briefs and managing budgets in a fast-paced environment.