CRM & Marketing Automation Architect (Salesforce)

LifeWise Academy Inc; Hilliard (OH); On-site; USD 70,000 - 81,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Retirement plan with employer match

Job summary

LifeWise Academy Inc. is seeking a skilled CRM and marketing automation professional to implement and optimize marketing journeys within Salesforce and related tools.

You will translate strategic requirements into scalable, data-driven workflows and ensure alignment with growth and development objectives. You will collaborate across IT, Marketing and Development to keep data flows healthy, automate campaigns, and build insightful dashboards.

Qualifications

• Experience with CRM systems, preferably Salesforce.
• Strong understanding of system integrations and data flow.
• Experience supporting marketing, growth or campaign execution environments.
• Ability to translate business and marketing requirements into technical solutions.

Responsibilities

• Build and maintain marketing journeys within CRM and marketing automation platforms.
• Translate journey maps and lifecycle strategies into workflows, automations and triggers.
• Ensure segmentation, timing and communication logic are implemented correctly.
• Partner with Marketing to realize customer journeys through systems.
• Build and maintain dashboards and reports related to journey analytics.
• Own and improve Salesforce components for marketing.
• Build and maintain flows, automations, campaigns and supporting data models.
• Enhance system usability for Growth, Marketing and Development teams.
• Ensure Salesforce supports segmentation, tracking and campaign execution.
• Monitor system performance and identify optimization opportunities.
• Refine automations based on performance and needs.
• Support A/B testing and campaign iteration.

Skills

CRM systems

Salesforce

Automation

Data flow

Communication

Education

Bachelor’s degree in information technology, computer science, business, marketing or related field

Tools

Salesforce Flows

Marketing automation

APIs

Job description

LifeWise Academy Inc. is seeking a skilled CRM and marketing automation professional to implement and optimize marketing journeys within Salesforce and related tools.

You will translate strategic requirements into scalable, data-driven workflows and ensure alignment with growth and development objectives. You will collaborate across IT, Marketing and Development to keep data flows healthy, automate campaigns, and build insightful dashboards.