Remote Senior Salesforce Marketing Cloud Integrations Lead

Lifeway; United States; Remote; USD 120,000 - 155,000; Full time

Job summary

Lifeway seeks a Senior Marketing Platform Administrator to own Salesforce Marketing Cloud Engagement, driving strategy, configuration, and improvements across the marketing tech stack. You will bridge technical admin work with business impact, design scalable solutions, manage integrations, and guide platform roadmaps in an agile environment.

You will collaborate with development, IT, and business teams, configure data pipelines, support audience segmentation, SSO, and security, and document

Qualifications

• 5+ years hands-on experience administering Salesforce Marketing Cloud Engagement
• 2+ years experience with Salesforce Sales Cloud or another CRM platform
• Proficiency in SQL for complex joins, data normalization, and segmentation queries
• Familiarity with Server-Side JavaScript and Cloudpages for connecting REST and SOAP APIs
• Strong analytical and problem-solving skills with durable solutions
• Ability to collaborate across technical and business teams in an agile sprint environment
• Travel to the Middle Tennessee area 2-4 times annually for team gatherings
• Actively involved in an evangelical Christian church

Responsibilities

• Own configuration, maintenance, and governance of Lifeway's marketing platform (Salesforce Marketing Cloud Engagement)
• Build and enhance platform features including contact suppression automations, unsubscribe workflows, data lookup toolsets, and audience segmentation capabilities
• Manage integrations between the marketing platform and connected systems including Salesforce Sales Cloud, Salesforce Service Cloud, Form.io, and Snowflake
• Configure and maintain data ingestion pipelines that power audience building and segmentation at scale
• Lead requirements gathering sessions with stakeholders and translate business needs into scalable, best-practice platform solutions
• Collaborate cross-functionally with development teams to integrate the marketing platform with websites and coordinate a custom preference center
• Configure and maintain data export processes that support reporting, analytics, and data backup strategies
• Proactively monitor platform release updates, security reviews, and health checks to surface new opportunities and flag necessary adjustments
• Create and maintain technical documentation and communicate platform changes to trainers, end users, and stakeholders
• Contribute to platform roadmap planning, sprint ceremonies (standups, backlog grooming, kickoffs, and retros), and coordinate SSO and role management with IT Operations and Security

Skills

Salesforce Marketing Cloud Engagement

Salesforce Sales Cloud

SQL

Server-Side JavaScript

CloudPages

AMPScript

Data Integration

Audience Segmentation

Education

Bachelor's degree in Computer Science, Information Systems, or related field

Master's degree in Computer Science, Information Systems, or related field

Advanced graduate degree (PhD)

Tools

Snowflake

Form.io

Job description

Lifeway seeks a Senior Marketing Platform Administrator to own Salesforce Marketing Cloud Engagement, driving strategy, configuration, and improvements across the marketing tech stack. You will bridge technical admin work with business impact, design scalable solutions, manage integrations, and guide platform roadmaps in an agile environment.

You will collaborate with development, IT, and business teams, configure data pipelines, support audience segmentation, SSO, and security, and document