CRM & Marketing Automation Architect

Trustinsurance; Rockville (MD); On-site; USD 100,000 - 115,000; Full time

Job summary

Trustinsurance is seeking a Marketing Automation Manager to act as the technical architect and execution lead for customer communications, owning the CRM and automation workflows from data hygiene to deliverability. You will work with Marketing, IT, Analytics, and Operations to ensure scalable, error-free automation and reliable customer journeys.

You will manage the CRM platform, integrations, testing, and documentation, delivering robust, scalable workflows and clear dashboards for

Qualifications

• 4–7+ years in marketing operations, marketing automation, or CRM administration.
• Experience leading CRM automation platforms and ownership.
• Experience with HubSpot, SFMC, Marketo and similar platforms.
• Strong HTML/CSS for email troubleshooting.
• Excellent cross-functional collaboration and QA discipline.

Responsibilities

• Translate briefs into technical workflow logic for automated communications.
• Own execution of all email sends ensuring deliverability and tracking.
• Configure A/B and multivariate testing workflows.
• Identify and fix workflow gaps and inefficiencies.
• Maintain platform architecture and integration maps.

Skills

Marketing automation

CRM administration

Data hygiene

Workflow automation

Education

Bachelor’s degree in related field

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

API integrations

Job description

Trustinsurance is seeking a Marketing Automation Manager to act as the technical architect and execution lead for customer communications, owning the CRM and automation workflows from data hygiene to deliverability. You will work with Marketing, IT, Analytics, and Operations to ensure scalable, error-free automation and reliable customer journeys.

You will manage the CRM platform, integrations, testing, and documentation, delivering robust, scalable workflows and clear dashboards for