CRM Marketing Associate Manager — Email Campaigns

NBCUniversal Intl.; Stamford (CT); Hybrid; USD 65,000 - 90,000; Full time

Job summary

NBCUniversal is seeking an Associate CRM Marketing Manager to lead end-to-end email campaigns, personalisation, and lifecycle marketing. You will partner with Creative, Editorial, and Product teams to optimize engagement, retention, and subscriber growth across campaigns.

Hybrid role based in Stamford, CT, with responsibilities spanning planning, execution, QA, testing, and reporting. Strong Braze and HTML/CSS skills, and a data-driven mindset, are essential.

Qualifications

• 3–5 years of experience in email marketing, CRM or lifecycle marketing.
• Hands-on experience building, QA'ing, deploying, and optimizing campaigns in an enterprise ESP; Braze experience is preferred.
• Experience with segmentation, personalization, A/B testing, dynamic content, and marketing automation.
• Strong data analysis to inform segmentation and targeting; mobile-first design awareness.
• Excellent project management, communication, and organizational skills for multiple campaigns.

Responsibilities

• Own end-to-end execution of priority email campaigns from planning to reporting.
• Develop and deploy landing pages, assets, QA, and alignment with objectives.
• Manage campaign calendars and cross-functional approvals to avoid delays.
• Build segmented, triggered, personalized, and dynamic campaigns in the ESP.
• Conduct QA across devices and troubleshoot deployment issues.
• Collaborate with Creative and Sports Marketing on content strategy and CTAs.
• Analyze performance and present insights at CRM team meetings.

Skills

Email marketing

CRM lifecycle

A/B testing

Personalization

Analytics

Project management

Sports media knowledge

Tools

Braze

HTML/CSS

Adobe Photoshop

Job description

NBCUniversal is seeking an Associate CRM Marketing Manager to lead end-to-end email campaigns, personalisation, and lifecycle marketing. You will partner with Creative, Editorial, and Product teams to optimize engagement, retention, and subscriber growth across campaigns.

Hybrid role based in Stamford, CT, with responsibilities spanning planning, execution, QA, testing, and reporting. Strong Braze and HTML/CSS skills, and a data-driven mindset, are essential.