CRM Email Marketing Associate Manager – Hybrid

NBCUniversal; Stamford (CT); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid schedule

Benefits package

401(k)

Job summary

NBCUniversal in Stamford, CT is seeking an Associate CRM Marketing Manager to lead end-to-end email campaigns and optimize lifecycle marketing across segmentation, personalization, and automation.

You will partner with cross-functional teams, guide the Email Marketing Coordinator on execution, content, QA, and best practices, and drive performance insights to improve subscriber growth and engagement. This role offers a hybrid work arrangement and a competitive benefits package.

Qualifications

• 3-5 years of experience in email marketing, CRM or lifecycle marketing.
• Hands-on experience building, QA'ing, deploying, and optimizing campaigns within an enterprise ESP; Braze experience preferred.
• Experience with segmentation, personalization, A/B testing, dynamic content, and marketing automation.
• Strong project management and communication skills.
• Basic HTML/CSS knowledge is a plus.

Responsibilities

• Own end-to-end execution of priority email campaigns, including intake, planning, build, QA, deployment, and reporting on campaign priorities, objectives, and overall CRM strategy.
• Independently manage the planning, development, and execution of campaign landing pages, including coordinating creative assets, content, functionality, and QA to ensure alignment with campaign objectives and a seamless user experience.
• Independently manage campaign calendars, timelines, deliverables, and cross-functional approvals, proactively identifying and resolving potential delays.
• Build and deploy segmented, triggered, personalized, and dynamic-content campaigns within the ESP.
• Conduct campaign QA across devices and email clients and troubleshoot rendering, tracking, audience, or deployment issues.
• Collaborate with Creative and Sports Marketing teams on email creative planning, including content strategy, messaging, layout, and calls to action, providing recommendations informed by campaign performance and email best practices.

Skills

Email marketing

CRM lifecycle marketing

Segmentation

A/B testing

Data analysis

Project management

Communication

Marketing automation

Tools

Braze

Adobe Photoshop

HTML/CSS

Job description

NBCUniversal in Stamford, CT is seeking an Associate CRM Marketing Manager to lead end-to-end email campaigns and optimize lifecycle marketing across segmentation, personalization, and automation.

You will partner with cross-functional teams, guide the Email Marketing Coordinator on execution, content, QA, and best practices, and drive performance insights to improve subscriber growth and engagement. This role offers a hybrid work arrangement and a competitive benefits package.