CRM Manager – Subscriptions

Careers at Tide; United States; Remote; USD 90,000 - 135,000; Full time

Benefits offered by this job

25 days paid annual leave

3 volunteering/learning days

Extended maternity/paternity leave

L&D budget 1,000 USD per year

Health & dental insurance

Mental wellbeing platform

Multisport card

Food vouchers

WFH equipment allowance

Flexible working

Sabbatical leave

Share options

Job summary

Tide is seeking a CRM Manager – Subscriptions to lead CRM programs for our subscription products and drive retention and value across the customer lifecycle.

You will collaborate with Marketing, Sales and Product to align CRM initiatives with company-wide goals, using data-driven insights to optimise campaigns and reduce churn.

Qualifications

• 3+ years of CRM experience in subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• Strong CRM analytics, segmentation, and predictive modelling skills.
• Deep knowledge of CRM and marketing automation technologies.
• Excellent project management and strategic thinking abilities.
• Fluent written and spoken English; strong stakeholder communication.
• Experience with Salesforce, Looker, Segment and Jira.

Responsibilities

• Lead planning and execution of CRM strategies for subscription products.
• Provide guidance on best practices and emerging trends for CRM.
• Manage and mentor a Senior CRM Executive.
• Use analytics to refine segmentation and personalize communications.
• Implement targeting strategies to maximise customer lifetime value.
• Apply predictive analytics to reduce churn.
• Collaborate with Marketing, Sales and Product to align CRM initiatives.
• Drive cross-functional efforts to grow subscription revenue.
• Develop customer advocacy and loyalty programmes.

Skills

CRM experience

Data analytics

Segmentation

Predictive modelling

English proficiency

Stakeholder management

Education

Tools

Salesforce Marketing Cloud

Segment

Looker

Jira

Job description

About Tide

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members across UK and India
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About the Team

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

What We’re Looking For

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

What You’ll Be Doing

As CRM Manager – Subscriptions , you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
• Provide strategic guidance to senior CRM team members on best practices and emerging trends
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment
• Use advanced data analytics to refine segmentation and personalize member communications
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
• Apply predictive modelling and behavioral analytics to proactively reduce churn
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as, Salesforce, GSuite, Looker and Jira
• A proactive problem-solver who thrives in dynamic environments

Our Tech Stack

(You don’t need to master all of these — but you should be excited to learn.)

• Salesforce Marketing Cloud
• Segment
• Looker
• Jira

What You’ll Get in Return

At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.

With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.

In addition, you’ll receive:

• 25 days of paid annual leave
• 3 paid days for volunteering or learning & development
• Extended maternity and paternity leave
• Personal L&D budget of 1,000 BGN per year
• Additional health and dental insurance
• Mental wellbeing platform access
• Fully covered Multisport card
• Food vouchers
• Office snacks and refreshments
• WFH equipment allowance
• Flexible working arrangements
• Sabbatical leave
• Share options

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.