CRM Manager, Sports

SmartRecruiters, Inc.; Denver (CO); On-site; USD 105,000 - 130,000; Full time

Job summary

SmartRecruiters, Inc. is seeking a CRM Manager, Sports, to lead the promotional strategy and loyalty programs across all user lifecycles. You will design and optimize campaigns, using CRM/CDP platforms and a test-and-learn approach to maximize engagement and retention.

You will manage the CRM team, collaborate across departments, ensure regulatory compliance, and tailor localized strategies for major markets, driving growth in a fast-paced online sports betting environment.

Qualifications

• Extensive experience in CRM or loyalty roles within online sports betting.
• Data-literate, able to draw insights from raw data to drive decisions.
• Deep knowledge of CRM platforms and/or execution platforms (Optimove, Braze).
• Understanding of loyalty mechanics and customer lifecycles in online betting.

Responsibilities

• Lead the Sports CRM team to plan, manage, and optimize promotions and loyalty programs.
• Develop promotional strategy and drive customer loyalty across lifecycles using data-driven testing.
• Collaborate with multiple departments to ensure compliant and effective campaigns.
• Define localized CRM strategies and deliver campaign roadmaps with high standards.

Skills

CRM management

Loyalty programs

Data analysis

Leadership

Cross-department collaboration

Tools

Optimove

XtremePush

Braze

Job description

• Compensation: USD 105,000 - USD 130,000 - yearly

Company Description

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

Job Description

As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys.

Through leading the Sports CRM team you will support them to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach.

Your strong analytical, leadership, and cross-departmental collaboration skills will drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance. Having a commercially minded and data-driven CRM background with extensive experience in the online sports betting industry will be important for long-term growth.

The salary range for this position is between $105,000 to $130,000 annually.

Qualifications

• Extensive experience working in CRM or loyalty related roles within the online sports betting industry.
• Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions.
• Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze) is essential.
• Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecylces.
• Demonstrate the ability to lead, motivate and organize a team, taking responsibility for their day to day management.
• Delegate effectively by utilizing excellent planning and organizational skills.
• Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment.
• Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
• Interact with a range of different departments and build strong cross-departmental relationships.
• Make sound, logical decisions and have the drive to see projects through to completion

Additional Information

• Leading the planning and management of customer promotions and loyalty offers and report on campaigns & business performance
• Assisting with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards.
• Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns.
• Defining and implementing localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner.
• Ensuring all CRM activities meets regulatory standards across all domains and territories, while maintaining an in-depth knowledge of licensing frameworks.
• Communicating goals and corresponding initiatives with leadership driving improvement for the organization and business performance.
• Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge.
• Proposing workable ideas and solutions that are centered around optimizing the customer experience.