Head of Player Marketing

Arena Entertainment; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

A digital entertainment company is seeking a Head of Player Marketing to develop a player engagement strategy. The role requires expertise in marketing and CRM, along with a tech-savvy approach to automation. Ideal candidates will have strong analytical and writing skills, with experience in iGaming being a bonus. The position offers a full-time contract with a mid-senior level seniority.

Qualifications

• Proven Marketing & CRM expertise ideally in iGaming or fast-paced B2C.
• Comfortable using AI and automation tools to enhance workflows.
• Strong writing skills and a love for storytelling.
• Ability to understand campaign performance analytically.

Responsibilities

• Own the Marketing/CRM strategy and execute lifecycle management.
• Utilize AI tools for personalized communication and automate tasks.
• Plan and execute multi-channel campaigns, optimizing continuously.
• Collaborate cross-functionally for aligned CRM efforts.
• Lead a team of CRM specialists and copywriters.

Skills

Marketing expertise

CRM experience

Tech-savviness

Analytical skills

Strong writing skills

Tools

Salesforce

Zapier

ChatGPT

Job description

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We’re a digital entertainment company creating engaging online platforms people love. With teams operating worldwide. Each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting-edge technology and user-focused design.

Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue sky thinkers changing the landscape of digital entertainment.

Brand Overview : WOW Vegas is a cutting-edge social casino that offers an electrifying gaming experience to players in the US and Canada. Our mission is to bring the glitz and glamour of Las Vegas directly to our players, providing a diverse range of high-quality casino games that are both fun and engaging.

At WOW Vegas, we pride ourselves on creating a vibrant and inclusive community where players can enjoy a seamless and thrilling gaming adventure. We are dedicated to innovation, excellence, and the continuous enhancement of our platform

Role Overview: We\'re on the hunt for an experienced, forward-thinking Head of Player Marketing to take our player engagement to the next level. This role isn’t just about sending emails — it\'s about building an automated, AI-enhanced engagement machine that drives loyalty, retention, and satisfaction across every player touchpoint

You’ll lead the charge in shaping how we speak to players, using smart segmentation, automation, and personalisation to create meaningful connections at scale. If you’re a strategic thinker, a creative storyteller, and obsessed with tools that make life easier - read on

What You’ll Be Doing

• Own the Marketing/CRM Strategy
• Build and execute a powerful CRM and player communications strategy focused on lifecycle management, reactivation, retention, and LTV growth
• Use AI and automation tools to scale personalised communication. Automate repetitive tasks and build smart workflows that allow your team to focus on what matters most
• Lead with Words
• Write (and oversee) copy that connects. Whether it’s an email, push notification, or in-app message - you know how to make it relevant and engaging
• Launch & Learn
• Plan and execute multi-channel campaigns, then track, test, optimise, and repeat. Every interaction is a chance to learn more and do better
• Work Cross-Functionally
• Collaborate with product, support, marketing, and data teams to ensure CRM efforts align with the broader player experience and brand tone
• Build & Manage a Rockstar Team
• Lead a small but mighty team of CRM specialists and copywriters. Create a high-performance culture focused on experimentation, impact, and iteration

What we’re looking for

• Proven Marketing & CRM Expertise
• You’ve done this before, ideally in iGaming or a fast-paced B2C digital environment
• Tech-Savvy & Automation-Oriented
• You’re comfortable using AI and automation tools (e.g., Zapier, n8n, Make, ChatGPT, etc.) to supercharge your workflows and campaigns
• You can zoom out and think strategy, but you’re also not afraid to roll up your sleeves and get into the details
• Strong writing skills and a love for storytelling that drives acti
• Analytically Sharp
• You don’t just run campaigns - you understand what worked, what didn’t, and why
• You know how to inspire and get the best out of a creative, high-output team

Bonus Points If You

• Have experience in the iGaming space
• Have built or scaled Marketing & CRM programs using tools like Salesforce, Braze, Iterable, Klaviyo, Customer.io, or similar
• Have implemented automation workflows with tools like Zapier, n8n, Make, or custom scripts
• Have leveraged segmentation and data integration solutions like Twilio Segment to enhance personalisation

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising and Marketing
• Industries: Entertainment Providers and Gambling Facilities and Casinos

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