B2C Retention Manager

Emerging Travel Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Corporate English school

Hotel and travel discounts

MyTime Day Off

Partial training compensation

Group speaking clubs

Job summary

Emerging Travel Group is seeking a B2C Retention Manager to own end-to-end customer communications, optimizing email, push, and in-app campaigns. You will partner with analytics, creative, and product teams to ensure messages are relevant, creative, and data-driven.

You will develop comprehensive CRM strategies, run trigger-based and bulk campaigns, and analyze performance to drive engagement and retention.

Qualifications

• 3+ years of experience in CRM/CVM B2C marketing with channel ownership.
• Strong command of modern CRM platforms and push notification services.
• Strong analytics, data-driven decision making, and A/B testing.
• Experience managing budgets for promotional activities.
• Excellent written and verbal communication for cross-functional collaboration.
• Self-motivated and able to thrive in ambiguous environments with multiple channels.

Responsibilities

• Develop and implement a CRM strategy across email, push, and in-app channels.
• Create and execute CVM strategies to drive LTV and retention.
• Design and launch trigger-based and bulk messaging campaigns with A/B tests.
• Analyze campaign performance, track metrics daily, and adjust strategies accordingly.
• Collaborate with data analysts to set tasks, analyze behavior, and optimize budgets.
• Work with design, copy, product, development, and analytics teams on marketing communications.
• Monitor CRM trends, adopt best practices, and stay updated on platform developments.
• Prepare presentations and reports for stakeholders via Slack and Asana.

Skills

CRM platforms

A/B testing

Analytics

Budget management

Cross-functional collaboration

Tools

CRM tools

Push notification services

Slack

Asana

Job description

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
• Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
• Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
• Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
• Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
• Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
• Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
• Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.

• 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
• Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
• Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
• Practical experience with trigger-based communications, user retention, and win-back strategies;
• Proven experience in managing budgets for promotional activities;
• Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
• Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
• Language proficiency: Fluent in English; other languages are a plus.

• Flexible schedules and opportunity to work remotely;
• Ambitious and supportive team who love what they do, appreciate each other, and grow together;
• Internal programs for adaptation and training, development of soft skills, and leadership abilities;
• Partial compensation for participating in external training and conferences;
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
• Corporate prices on hotels and travel services;
• MyTime Day Off - an extra non-working day without loss of compensation.

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