CRM Campaign Manager iGaming (m/f/x) - German Speaking

Tipico Games; Town of Montana (WI); On-site; USD 52,000 - 75,000; Full time

Benefits offered by this job

Relocation to Malta

Private health insurance

Dental insurance

Private accident insurance

Life insurance

Free parking

On-site childcare

Gym membership subsidy

Modern offices

Job summary

Tipico is seeking a CRM Campaign Manager in iGaming to enhance customer retention through multi-channel campaigns and event-driven promotions. You will collaborate with internal and external stakeholders to ensure engaging, timely communications and optimized user experiences across websites and apps.

The role focuses on building journeys, planning promotions, and delivering personalized bonus campaigns. English proficiency is required; German skills are a plus in partner communications.

Qualifications

• 1+ years of experience in the iGaming/regulatory digital industry.
• Strong analytical skills with large data sets and attention to detail.
• Creative thinking to generate innovative digital campaigns.
• Excellent organizational skills to manage multiple projects.
• English fluency; German language skills desirable for partner communications.

Responsibilities

• Build campaigns and user journeys using CRM and CMS tools.
• Plan and execute promotions across gaming supplier back offices.
• Write marketing copy and manage campaign assets.
• Launch ad-hoc campaigns based on KPI performance and optimize lifecycle communications.
• Coordinate targeted personalized bonus campaigns for user segments.

Skills

Experience in iGaming

Analytical skills

Creative thinking

Organizational skills

English fluency

German language (desirable)

Job description

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry, part of Banijay Gaming — a European champion in sports betting and online gaming. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious — we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face — because we're looking for a CRM Campaign Manager iGaming (m/f/x) to join the team!

You will increase customer retention and engagement with a focus on our Games product through excellent multi-channel communication and event driven ad-hoc promotions. You will work closely with internal and external stakeholders to ensure engagement of customers with refreshing, perfectly executed campaigns and relevant communication cycles. Your focus is on customer engagement by constant optimization of customer communication, website content and user experience.

Your playing field

• Build campaigns and user journeys using CRM and CMS tools.
• Plan and execute promotions, including setup across various gaming supplier back offices.
• Write marketing copy, manage campaign assets, launch ad hoc campaigns based on KPI performance.
• Manage and optimize automated customer lifecycle communications across all channels, aligned with website content.
• Create targeted personalized bonus campaigns for relevant user segments.

Which skills you should bring to the pitch

• Experience. You have 1+ years experience in the iGaming/regulated digital industry.
• Analytical. Strong analytical skills with large amounts of data and excellent attention to detail.
• Creative Thinking. Generate innovative ideas for digital campaigns.
• Organizational Skills. Strong attention to detail, with the ability to manage multiple projects simultaneously.
• Languages.
  • Excellent knowledge of the English language. Our team consists of more than 50 different nationalities working together to achieve Tipico's mission. English is the way we communicate within the company.
  • Good knowledge of the German language. As the #1 in Germany, German is in our DNA. Professional language skills are desirable, as well in the communication with partners as with candidates and your team.

This is how we score with you

• Established International Group. We have a solid foundation on which to grow.
• Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
• Relocation Support. To make your move to Malta as smooth as possible.
• Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
• On-site childcare. We've got a game plan to support you and your 3+ year old kids.
• Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
• Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
• Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
• Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.