CRM Lifecycle Manager: Personalised Campaigns & Growth

Flutter International plc; Atlanta (GA); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Flutter International plc is seeking a Gaming Insights Analyst to drive customer lifecycle engagement across channels. You will analyze data, define segments, and orchestrate campaigns that improve retention, activation, and value while ensuring GDPR compliance.

You will collaborate with CRM, Marketing, Data, Product, and Compliance teams to deliver personalized journeys and measurable results. A proactive, data-driven mindset is essential for success.

Formación

• Experience in CRM, lifecycle marketing, customer engagement, or a related field.
• Strong analytical and problem-solving skills.
• Understanding of customer segmentation, personalization, and campaign optimization.
• Experience with CRM or marketing automation platforms.
• Strong understanding of GDPR and responsible data handling.
• Excellent communication and cross-functional collaboration skills.
• A proactive, data-driven, and customer-focused mindset.

Responsabilidades

• Manage CRM objectives and KPIs, including NGR, GGR, turnover, deposits, and active customers.
• Analyze customer behavior and lifecycle data to identify opportunities for retention, reactivation, cross-sell, and upsell.
• Plan, launch, and optimize public and segmented campaigns across email, SMS, web, sliders, and other channels.
• Develop customer segments, journeys, and workflows to deliver personalized experiences.
• Prepare campaign briefs, monitor performance, and report results with actionable recommendations.
• Research customer and market trends to improve engagement and campaign effectiveness.
• Resolve day-to-day CRM and customer-related issues efficiently and securely.
• Ensure customer data is handled securely and in line with GDPR and company policies.
• Work with Compliance to support audits, regulatory requirements, and data protection procedures.
• Share customer insights and best practices with the wider team.

Conocimientos

CRM & lifecycle management

Customer segmentation

Campaign management

Multi-channel communication

Data analysis

Customer journey management

GDPR & data protection

Herramientas

CRM platforms

Descripción del empleo

Flutter International plc is seeking a Gaming Insights Analyst to drive customer lifecycle engagement across channels. You will analyze data, define segments, and orchestrate campaigns that improve retention, activation, and value while ensuring GDPR compliance.

You will collaborate with CRM, Marketing, Data, Product, and Compliance teams to deliver personalized journeys and measurable results. A proactive, data-driven mindset is essential for success.