CRM & Lifecycle Communications Lead - Hybrid

Flutter International plc; Atlanta (GA); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Generous annual leave

Hybrid work

Individual health insurance

Paid sick leave

Paid maternity & paternity leave

Life event reward

Performance bonuses

Referral bonuses

Job summary

Flutter International plc is seeking a CRM & Customer Lifecycle Communications Officer to lead Private Offers communications across SMS, email, push and other direct channels. You will collaborate with CRM, Private Offers, Analytics, Product, Design and Legal to ensure timely, accurate, and compliant messaging that aligns with business priorities.

You will build and manage campaigns, tailor customer journeys, and optimize copy and timing using CRM and marketing automation tools.

Qualifications

• Hands-on experience with SMS, email, push notifications or similar direct communication channels.
• Strong writing, editing and proofreading skills with excellent attention to detail.
• Ability to understand campaign performance data and turn insights into clear optimization actions.
• Comfortable working with numbers, data and core marketing KPIs.
• Strong organizational skills and the ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
• Excellent communication and collaboration skills.
• A degree or educational background in business, economics, marketing, analytics or a related field is preferred.
• Knowledge of casino products, customer behavior or the iGaming industry is an advantage.
• Experience using CRM or marketing automation platforms is a plus.
• Experience in CRM, lifecycle marketing, direct communications or a related customer engagement role is a plus.

Responsibilities

• Coordinate and launch Private Offers communications across SMS, email, push notifications and other direct channels.
• Work with the Private Offers team to turn offer mechanics and business priorities into clear communication plans.
• Prepare, adapt and proofread customer-facing copy in line with brand, legal and channel requirements.
• Build, schedule and manage campaigns across CRM and marketing automation platforms.
• Publish and maintain website content related to Private Offers, including promotional sliders, widgets and other on-site placements.
• Support the setup and continuous optimization of automated customer journeys.
• Define customer segments and communication logic with CRM, Analytics and stakeholders.
• Monitor campaign delivery and performance, including reach, open rate, click rate, conversion and KPIs.
• Prepare regular performance reports, identify trends and recommend optimization actions.
• Run A/B tests across copy, timing, audiences and channels to improve campaign effectiveness.
• Maintain an accurate communication calendar and ensure campaigns are delivered on time.

Skills

SMS communications

Email campaigns

Push notifications

A/B testing

Campaign optimization

KPI analysis

Segmentation

Content management

Education

Business or related field

Tools

CRM platforms

Marketing automation platforms

Job description

Flutter International plc is seeking a CRM & Customer Lifecycle Communications Officer to lead Private Offers communications across SMS, email, push and other direct channels. You will collaborate with CRM, Private Offers, Analytics, Product, Design and Legal to ensure timely, accurate, and compliant messaging that aligns with business priorities.

You will build and manage campaigns, tailor customer journeys, and optimize copy and timing using CRM and marketing automation tools.