CRM Manager

Flutter International plc; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Flutter International plc is seeking a Gaming Insights Analyst to drive customer lifecycle engagement across channels. You will analyze data, define segments, and orchestrate campaigns that improve retention, activation, and value while ensuring GDPR compliance.

You will collaborate with CRM, Marketing, Data, Product, and Compliance teams to deliver personalized journeys and measurable results. A proactive, data-driven mindset is essential for success.

Qualifications

• Experience in CRM, lifecycle marketing, customer engagement, or a related field.
• Strong analytical and problem-solving skills.
• Understanding of customer segmentation, personalization, and campaign optimization.
• Experience with CRM or marketing automation platforms.
• Strong understanding of GDPR and responsible data handling.
• Excellent communication and cross-functional collaboration skills.
• A proactive, data-driven, and customer-focused mindset.

Responsibilities

• Manage CRM objectives and KPIs, including NGR, GGR, turnover, deposits, and active customers.
• Analyze customer behavior and lifecycle data to identify opportunities for retention, reactivation, cross-sell, and upsell.
• Plan, launch, and optimize public and segmented campaigns across email, SMS, web, sliders, and other channels.
• Develop customer segments, journeys, and workflows to deliver personalized experiences.
• Prepare campaign briefs, monitor performance, and report results with actionable recommendations.
• Research customer and market trends to improve engagement and campaign effectiveness.
• Resolve day-to-day CRM and customer-related issues efficiently and securely.
• Ensure customer data is handled securely and in line with GDPR and company policies.
• Work with Compliance to support audits, regulatory requirements, and data protection procedures.
• Share customer insights and best practices with the wider team.

Skills

CRM & lifecycle management

Customer segmentation

Campaign management

Multi-channel communication

Data analysis

Customer journey management

GDPR & data protection

Tools

CRM platforms

Job description

As a Customer Lifecycle & CRM professional, you will drive customer engagement and value across the customer lifecycle. You will use data, segmentation, and targeted campaigns to support key KPIs such as NGR, GGR, turnover, deposits, active customers, retention, and reactivation. You will work closely with CRM, Marketing, Data, Product, and Compliance teams to deliver effective, personalized customer journeys while ensuring responsible and GDPR-compliant use of personal data.

What you'll do:

• Manage CRM objectives and KPIs, including NGR, GGR, turnover, deposits, and active customers.
• Analyze customer behavior and lifecycle data to identify opportunities for retention, reactivation, cross-sell, and upsell.
• Plan, launch, and optimize public and segmented campaigns across email, SMS, web, sliders, and other channels.
• Develop customer segments, journeys, and workflows to deliver personalized experiences.
• Prepare campaign briefs, monitor performance, and report results with actionable recommendations.
• Research customer and market trends to improve engagement and campaign effectiveness.
• Resolve day-to-day CRM and customer-related issues efficiently and securely.
• Ensure customer data is handled securely and in line with GDPR and company policies.
• Work with Compliance to support audits, regulatory requirements, and data protection procedures.
• Share customer insights and best practices with the wider team.

Core Skills & Tools

• CRM & customer lifecycle management
• Customer segmentation & behavioral analysis
• Campaign management & marketing automation
• Multi-channel communication: Email, SMS, Web, etc.
• Data analysis & KPI reporting
• Customer journey & workflow management
• GDPR & data protection

What you'll bring:

• Experience in CRM, lifecycle marketing, customer engagement, or a related field.
• Strong analytical and problem-solving skills.
• Understanding of customer segmentation, personalization, and campaign optimization.
• Experience with CRM or marketing automation platforms.
• Strong understanding of GDPR and responsible data handling.
• Excellent communication and cross-functional collaboration skills.
• A proactive, data-driven, and customer-focused mindset.

About us

You have come here for the vacancy of Gaming Insights Analyst. We aim to provide all the information you need to take the next step in your career. We hope the journey you are about to begin will be full of pleasant surprises and professional growth. We are apeople, representing adjarabet.com – the largest entertainment portal in the region and a proud member of the international group, Flutter Central & Eastern Europe. We offer a sustainable environment, a team of highly skilled professionals, and a workplace filled with new and exciting experiences. If you decide to start your journey with us, we will be delighted to share our 20+ years of experience in development, success, and innovation. To learn more about the Gaming Insights Analyst vacancy,May your journey begin!apeople team