CRM Lifecycle Lead: Email, Push & SMS

GoTo Foods; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Travel up to 25%

Job summary

GoTo Foods is seeking a CRM Manager to own day-to-day CRM execution across email, push, and SMS for a restaurant brand. You will design lifecycle journeys, oversee pilot programs, and establish the CRM operating rhythm within the brand pod.

The role requires 4+ years in CRM, strong A/B testing, and experience with enterprise CRM stacks like Marigold or Salesforce Marketing Cloud. Travel up to 25% may be necessary.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent professional experience).
• 4+ years CRM execution experience in a consumer brand context.
• Proficiency with enterprise CRM stacks (e.g., Marigold, Salesforce Marketing Cloud, or similar).
• Strong A/B testing and analytical discipline.

Responsibilities

• Own day-to-day CRM execution for the assigned brand across email, push, and SMS.
• Design and operate the brand's lifecycle journeys across acquisition, activation, retention, and winback.
• Build the campaign calendar, manage briefs, QA, and run post-campaign analysis.
• Operate a structured A/B testing program covering subject lines, offer constructs, and send-time optimization.
• Provide CRM support for pilot programs from the owned-channel side.
• Produce weekly CRM performance reporting to the brand pod.
• Manage budgets in accordance with approved plans and brand-funded marketing investment standards.

Skills

CRM execution

A/B testing

Analytical skills

Cross-functional collaboration

Communication skills

Budget management

Education

Bachelor's degree

Tools

Marigold

Salesforce Marketing Cloud

Job description

GoTo Foods is seeking a CRM Manager to own day-to-day CRM execution across email, push, and SMS for a restaurant brand. You will design lifecycle journeys, oversee pilot programs, and establish the CRM operating rhythm within the brand pod.

The role requires 4+ years in CRM, strong A/B testing, and experience with enterprise CRM stacks like Marigold or Salesforce Marketing Cloud. Travel up to 25% may be necessary.