Manager, CRM

GoTo Foods; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Travel up to 25%

Job summary

GoTo Foods is seeking a CRM Manager to own day-to-day CRM execution across email, push, and SMS for a restaurant brand. You will design lifecycle journeys, oversee pilot programs, and establish the CRM operating rhythm within the brand pod.

The role requires 4+ years in CRM, strong A/B testing, and experience with enterprise CRM stacks like Marigold or Salesforce Marketing Cloud. Travel up to 25% may be necessary.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent professional experience).
• 4+ years CRM execution experience in a consumer brand context.
• Proficiency with enterprise CRM stacks (e.g., Marigold, Salesforce Marketing Cloud, or similar).
• Strong A/B testing and analytical discipline.

Responsibilities

• Own day-to-day CRM execution for the assigned brand across email, push, and SMS.
• Design and operate the brand's lifecycle journeys across acquisition, activation, retention, and winback.
• Build the campaign calendar, manage briefs, QA, and run post-campaign analysis.
• Operate a structured A/B testing program covering subject lines, offer constructs, and send-time optimization.
• Provide CRM support for pilot programs from the owned-channel side.
• Produce weekly CRM performance reporting to the brand pod.
• Manage budgets in accordance with approved plans and brand-funded marketing investment standards.

Skills

CRM execution

A/B testing

Analytical skills

Cross-functional collaboration

Communication skills

Budget management

Education

Bachelor's degree

Tools

Marigold

Salesforce Marketing Cloud

Job description

Job Summary

The CRM Manager reports to the Sr. Director, CRM and owns day-to-day CRM execution for an assigned restaurant brand across email, push, and SMS. This role is responsible for building lifecycle journeys, supporting pilot programs from the owned-channel side, and installing the CRM operating rhythm the assigned brand pod requires.

The CRM Manager reports to the Sr. Director, CRM and owns day-to-day CRM execution for an assigned restaurant brand across email, push, and SMS. This role is responsible for building lifecycle journeys, supporting pilot programs from the owned-channel side, and installing the CRM operating rhythm the assigned brand pod requires.

Essential Functions

• Own day-to-day CRM execution for the assigned brand across email, push, and SMS.
• Design and operate the assigned brand's lifecycle journey map across acquisition, activation, retention, and winback.
• Build the campaign calendar, manage brief intake, conduct QA, and run post-campaign analysis.
• Operate a structured A/B testing program covering subject lines, offer constructs, and send-time optimization.
• Provide CRM support for pilot programs from the owned-channel side.
• Produce weekly CRM performance reporting to the assigned brand's pod.
• Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.

Education

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.

Work Experience

• 4+ years of CRM execution experience in a consumer brand context.
• Proficiency with enterprise CRM stacks (e.g., Marigold, Salesforce Marketing Cloud, or similar).
• Strong A/B testing and analytical discipline.
• Multi-brand, franchise, or portfolio context preferred.

Skills

• Builder's mindset; comfortable installing dedicated CRM operations where shared services existed before.
• Strong cross-functional credibility with creative, paid media, and analytics partners.
• Strong analytical and reporting skills.
• Strong written and verbal communication skills.
• Sound judgment in managing brand-funded marketing investments to fiduciary standards.

CertificationsTravel Requirement

• May be required to travel up to 25% of the time