Senior Luxury CRM & Client Lifecycle Lead

LVMH Group; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Parfums Christian Dior North America is seeking a Senior Manager, CRM & Client Lifecycle to define and execute the CRM vision across owned channels and omnichannel experiences, reporting to Senior Director, CRM & Data.

You will lead lifecycle campaigns across email, SMS, push, loyalty, and clienteling, partnering with Retail, E-Commerce, Analytics, and Digital Product to drive acquisition, engagement, retention and lifetime value while maintaining Dior luxury positioning.

Qualifications

• Bachelor's degree required; MBA or related graduate degree preferred.
• 8+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or customer engagement.
• Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and lifecycle programs.
• Strong understanding of CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
• Experience partnering with Analytics, Product, Technology, and Retail organizations to deliver client-centric initiatives.

Responsibilities

• Define and lead the North America CRM strategy aligned with business objectives and global CRM priorities.
• Develop lifecycle marketing strategies to increase client acquisition, engagement, retention, and lifetime value.
• Design and optimize end-to-end omnichannel client journeys across digital and retail touchpoints.
• Establish CRM priorities, annual roadmap, testing framework, and growth opportunities.
• Lead CRM campaign planning across Email, SMS, Push, Triggered Communications, Loyalty, and Clienteling initiatives.
• Partner with cross-functional teams to deliver cohesive client experiences and governance.

Skills

CRM strategy

Lifecycle marketing

Omnichannel

Data-driven marketing

Cross-functional leadership

Customer engagement

Education

Bachelor's degree

MBA or related graduate degree

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Parfums Christian Dior North America is seeking a Senior Manager, CRM & Client Lifecycle to define and execute the CRM vision across owned channels and omnichannel experiences, reporting to Senior Director, CRM & Data.

You will lead lifecycle campaigns across email, SMS, push, loyalty, and clienteling, partnering with Retail, E-Commerce, Analytics, and Digital Product to drive acquisition, engagement, retention and lifetime value while maintaining Dior luxury positioning.