CRM & Lifecycle Growth Manager

Printemps New York; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

In-store discount 25%

F&B discount 40%

PTO 15 days

Sick leave 56h

Medical and dental insurance

401(k) with matching

Employee discount platform

EAP access

Job summary

Printemps New York is seeking a CRM & Lifecycle Growth Manager to lead the development of our customer relationship, lifecycle marketing and customer intelligence strategy across e-commerce, retail, CRM, clienteling, events and loyalty.

Reporting to the Head of Marketing & Communications, this is a highly hands-on and strategic role for a commercially minded CRM professional who is equally comfortable developing a strategy, building campaigns, analyzing customer data and working directly with

Qualifications

• 5+ years of experience in CRM, lifecycle marketing, retention, customer analytics or ecommerce.
• Strong hands-on experience with Klaviyo, Shopify or similar CRM/e-commerce platforms.
• Strong knowledge of customer behavior and RFM analysis with actionable recommendations.
• Experience working with customer data across ecommerce and physical retail.
• Cross-functional collaboration with Marketing, E-commerce, Store and IT teams.

Responsibilities

• Own Printemps New York’s CRM and lifecycle strategy across email, SMS and future channels.
• Build the CRM calendar around key marketing activations and commercial priorities.
• Manage campaigns end-to-end: planning, segmentation, content, deployment, reporting and optimization.
• Develop automated journeys and continuously test audiences, messaging and timing.
• Drive customer database growth with a focus on quality email and SMS opt-ins.
• Improve data capture across store, ecommerce and other touchpoints.
• Partner with Store Leadership and Sales teams to improve customer profile creation.
• Monitor database growth, engagement and data quality.
• Build a 360° view of Printemps customers across online, store, CRM, events and clienteling.
• Connect data from Shopify, Shopify POS, Klaviyo, clienteling tools and the future CDP.
• Identify customer behaviors, trends, high-value and at-risk customers.
• Turn insights into actionable recommendations for Marketing, E-commerce, Store and Commercial teams.
• Own customer segmentation based on RFM, behavior, spend, affinity and lifecycle stage.
• Develop strategies to acquire, convert, retain, reactivate and grow customers.
• Use segmentation to drive CRM, clienteling, events and e-commerce initiatives.
• Partner with Store Leadership, Sales and IT to develop the clienteling strategy.
• Support the rollout, adoption and evolution of the clienteling tool.
• Help Sales teams leverage customer data and insights to strengthen relationships and drive sales.
• Connect CRM, clienteling, store and e-commerce into a seamless customer experience.
• Lead New York’s CRM business requirements and use cases for the global CDP.
• Work closely with New York IT and Paris/global teams on data, integrations and implementation.
• Ensure the CDP supports segmentation, personalization, analytics, clienteling and loyalty.
• Drive adoption and translate technical capabilities into business use cases.
• Support the development and launch of the Printemps New York loyalty program.
• Contribute to segmentation, benefits, communications and customer journeys.
• Use loyalty insights to improve engagement, retention and customer lifetime value.

Skills

Klaviyo

Shopify

CRM

Email marketing

Lifecycle marketing

Tools

CDP

Job description

Printemps New York is looking for a CRM & Lifecycle Growth Manager to lead the development of our customer relationship, lifecycle marketing and customer intelligence strategy across e-commerce, retail, CRM, clienteling, events and loyalty.

Reporting to the Head of Marketing & Communications, this is a highly hands-on and strategic role for a commercially minded CRM professional who is equally comfortable developing a strategy, building campaigns, analyzing customer data and working directly with store, e-commerce and IT teams.

The CRM & Lifecycle Growth Manager will own the strategy to grow and activate our first-party customer database, develop meaningful customer segments, increase engagement and retention, strengthen clienteling and build the foundations for our future loyalty program.

This is an opportunity to build a CRM and customer intelligence function within a fast-paced, entrepreneurial environment.

KEY RESPONSIBILITIES

1. CRM & LIFECYCLE STRATEGY

• Own Printemps New York’s CRM and lifecycle strategy across email, SMS and future channels.
• Build the CRM calendar around key marketing activations and commercial priorities.
• Manage campaigns end-to-end: planning, segmentation, content, deployment, reporting and optimization.
• Develop automated journeys and continuously test audiences, messaging and timing.

2. CUSTOMER DATABASE GROWTH

• Drive customer database growth, with a focus on quality email and SMS opt-ins.
• Improve customer data capture across store, e-commerce and other touchpoints.
• Partner with Store Leadership and Sales teams to improve customer profile creation.
• Monitor database growth, engagement and data quality.

3. CUSTOMER INSIGHTS & ANALYTICS

• Build a 360° view of Printemps customers across online, store, CRM, events and clienteling.
• Connect data from Shopify, Shopify POS, Klaviyo, clienteling tools and the future CDP.
• Identify customer behaviors, trends, high-value and at-risk customers.
• Turn insights into actionable recommendations for Marketing, E-commerce, Store and Commercial teams.

4. SEGMENTATION & RFM

• Own customer segmentation based on RFM, behavior, spend, affinity and lifecycle stage.
• Develop strategies to acquire, convert, retain, reactivate and grow customers.
• Use segmentation to drive CRM, clienteling, events and e-commerce initiatives.

5. CLIENTELING & STORE CRM

• Partner with Store Leadership, Sales and IT to develop the clienteling strategy.
• Support the rollout, adoption and evolution of the clienteling tool.
• Help Sales teams leverage customer data and insights to strengthen relationships and drive sales.
• Connect CRM, clienteling, store and e-commerce into a seamless customer experience.

6. GLOBAL CDP PROJECT

• Lead New York’s CRM business requirements and use cases for the global CDP.
• Work closely with New York IT and Paris/global teams on data, integrations and implementation.
• Ensure the CDP supports segmentation, personalization, analytics, clienteling and loyalty.
• Drive adoption and translate technical capabilities into business use cases.

7. LOYALTY PROGRAM - 2027

• Support the development and launch of the Printemps New York loyalty program.
• Contribute to segmentation, benefits, communications and customer journeys.
• Use loyalty insights to improve engagement, retention and customer lifetime value.

8. REPORTING & PERFORMANCE

• Own CRM and customer performance reporting and KPIs.
• Track database growth, engagement, conversion, revenue, retention, spend and customer lifecycle.
• Turn data into clear commercial recommendations and drive continuous optimization.

Education, experience, and skills needed:

• 5+ years of experience in CRM, lifecycle marketing, retention, customer analytics or e-commerce, ideally in retail, fashion, beauty, luxury or hospitality.
• Strong hands-on experience with Klaviyo, Shopify or similar CRM/e-commerce platforms, with a good understanding of email, SMS, segmentation and lifecycle marketing.
• Strong knowledge of customer behavior and RFM analysis, with the ability to turn data into clear, actionable business recommendations.
• Experience working with customer data across e-commerce and physical retail, ideally with CRM, CDP or clienteling projects.
• Comfortable working cross-functionally with Marketing, E-commerce, Store and IT teams and managing multiple projects and priorities.
• A commercial, hands-on and entrepreneurial mindset, someone who enjoys building, testing and finding solutions, rather than just following processes.
• Strong communication and analytical skills, with attention to detail and the ability to keep the bigger picture in mind.
• Comfortable working in a fast-paced, international environment with New York and global teams.
• Passion for fashion, retail, culture and creating great customer experiences.

What we offer :

• 25% discount on all in-store merchandise
• 40% discount at all food & beverage outlets
• 15 days of PTO per year
• 56 hours of sick leave annually
• 100% employer-covered medical and dental insurance
• 401(k) with matching
• Exclusive access to Working Advantage ; our employee discount platform offering savings on everyday essentials, travel, entertainment, and top brands...
• Access to TELUS Health’s ; our EAP including mental & physical health support, benefits administration, consulting and training to promote overall well-being and work-life balance.

Printemps does not provide work authorization sponsorship for this position. Candidates must have legal authorization to work in the United States at the time of application.

Printemps provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Printemps complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates.

Printemps is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [e-mail]

At Printemps, we work together with elegance, and we welcome all applicants for this position. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. You’ll experience our unique French and Luxury culture, along with our brilliant Ambassadors who will support and inspire you.