CRM & Lifecycle Growth Lead — Flexible Schedule

Tatte Bakery & Café; Boston (MA); On-site; USD 92,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

10% bonus

Health, dental, vision insurance

401(k) with company match

Paid vacation time

Flexible schedules

Mental health support

EAP

Growth opportunities

Job summary

Tatte Bakery & Café in Boston seeks a Manager - CRM & Lifecycle to own the strategy and hands-on execution of customer communications across onboarding, loyalty, and reactivation.

You will translate customer behavior into personalized experiences, partnering with Brand, Creative, Digital, Technology, Operations, Analytics, and external partners to scale CRM with measurable business impact.

Qualifications

• Experience in CRM, lifecycle, digital growth or customer marketing.
• Hands-on experience building journeys across email, SMS, push and automated flows.
• Strong segmentation, personalization and testing skills.
• Ability to translate data into actionable insights and recommendations.
• Excellent project management and cross-functional influence.

Responsibilities

• Develop lifecycle programs onboarding, engagement, loyalty, retention and reactivation.
• Own CRM communications across email, SMS, push and automated journeys, manage calendars.
• Build segmentation strategies; ensure high deliverability and data quality.
• Lead cross-functional collaboration with Brand, Creative, Analytics, Digital and Ops.

Skills

CRM & lifecycle

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

Klaviyo

Segmentation

A/B testing

Deliverability

Data insights

Tools

Klaviyo

SQL

BI tools

Job description

Tatte Bakery & Café in Boston seeks a Manager - CRM & Lifecycle to own the strategy and hands-on execution of customer communications across onboarding, loyalty, and reactivation.

You will translate customer behavior into personalized experiences, partnering with Brand, Creative, Digital, Technology, Operations, Analytics, and external partners to scale CRM with measurable business impact.