CRM & Lifecycle Marketing Manager

Tatte Bakery & Cafe; Washington (District of Columbia); On-site; USD 92,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

10% bonus

Health insurance

401(k) with match

Paid vacation

Paid sick time

Flexible schedules

Meal discount 50%

Mental health support

EAP

Growth opportunities

Job summary

Tatte Bakery & Cafe in Washington, DC, seeks a Manager - CRM & Lifecycle to own strategy and hands-on execution of customer communications across onboarding, loyalty, retention, and reactivation. You will partner across Product, Brand, Creative, Digital, Technology, Operations, Analytics and external agencies to build a scalable CRM capability with measurable business impact.

Strong segmentation, personalization, and testing discipline, plus experience with Klaviyo and loyalty programs, are

Qualifications

• 4-6 years of experience in CRM, lifecycle, digital, growth, or customer marketing.
• Hands-on experience building and optimizing email, SMS, push, and automated journeys through a modern CRM or marketing automation platform; Klaviyo experience is preferred.
• Strong understanding of segmentation, personalization, lifecycle marketing, A/B testing, deliverability, and campaign quality assurance.
• Ability to interpret customer and campaign data and turn performance into clear insights, recommendations, and actions.
• Strong project management, communication, and attention to detail from strategy and briefing through build, launch, and optimization.
• Ability to influence and work effectively across Brand, Creative, Analytics, Digital, Technology, Operations, and external partners.
• Experience with a loyalty or membership program, customer data platform, SQL, or business intelligence tools is preferred.
• Experience in restaurants, hospitality, retail, or another high-frequency consumer business is preferred.

Responsibilities

• Define lifecycle programs across onboarding, engagement, loyalty, retention, and reactivation, personalized to customer behaviors, preferences, frequency, and occasions.
• Own CRM communications across email, SMS, push notifications, and automated customer journeys.
• Develop segmentation and targeting strategies that improve relevance and performance.
• Partner with Brand and Creative to ensure every communication is thoughtful, relevant, and distinctly Tatte.
• Maintain high standards for deliverability, consent, data hygiene, campaign quality, and documentation.
• Establish campaign intake, approval, quality assurance, and post-launch review processes to reduce execution risk.
• Build and execute a testing roadmap across audiences, messages, channels, timing, and frequency.
• Measure campaign incrementality and business impact in partnership with Analytics, including cohort and lifecycle performance.
• Report performance clearly and translate findings into actions that improve frequency, retention, incremental sales, and marketing ROI.
• Use customer data to continually improve personalization and relevance.
• Define guardrails for contact frequency and suppression to protect guest trust and reduce fatigue.
• Cross-functional leadership across internal teams and external partners to scale CRM capabilities.

Skills

CRM strategy

Lifecycle marketing

Email marketing

Klaviyo

Segmentation

AB testing

Data insights

Project management

Cross-functional

Hospitality experience

Tools

SQL

Job description

Tatte Bakery & Cafe in Washington, DC, seeks a Manager - CRM & Lifecycle to own strategy and hands-on execution of customer communications across onboarding, loyalty, retention, and reactivation. You will partner across Product, Brand, Creative, Digital, Technology, Operations, Analytics and external agencies to build a scalable CRM capability with measurable business impact.

Strong segmentation, personalization, and testing discipline, plus experience with Klaviyo and loyalty programs, are