Manager of CRM Marketing

SoTalent; Burlington (VT); On-site; USD 72,000 - 86,400; Full time

Benefits offered by this job

Health benefits including medical, dental, and vision

Paid time off policies

Retirement savings plan with company matching

Educational reimbursement programs

Job summary

A leading beverage company seeks a CRM Marketing Leader to enhance direct-to-consumer engagement strategies. The role involves overseeing cross-functional teams to drive customer retention and automation through digital touchpoints. Ideal candidates will have a strong marketing background, exceptional leadership skills, and a deep understanding of consumer behavior.

Qualifications

• At least 5 years of experience in CRM or retention marketing.
• Hands-on experience with enterprise CRM platforms.
• Proven track record of leading marketing teams.

Responsibilities

• Lead a CRM marketing team to deploy impactful messaging.
• Manage omnichannel CRM campaigns aligned with business goals.
• Oversee campaign development from strategy to execution.

Skills

CRM marketing

retention strategies

data analysis

email marketing

customer engagement

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Power BI

Job description

1 week ago Be among the first 25 applicants

This range is provided by SoTalent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$72,000.00/yr - $86,400.00/yr

A leading beverage company with a broad portfolio of hot and cold drinks enjoyed across North America. Their team works with iconic names in the industry, including the top single-serve coffee brewing system on the continent. We combine innovation, operational excellence, and a strong sense of community to deliver quality at scale.

Their culture encourages creativity, development, and collaboration. With a workforce of nearly 30,000 employees, they invest in both our people and our products—ensuring every team member has access to tools, training, and resources to thrive and grow within the company.

Position Summary:

They are seeking an experienced CRM Marketing Leader to oversee the strategy and operations of our direct-to-consumer (DTC) customer engagement efforts. This individual will lead a cross-functional team driving lifecycle marketing across key digital touchpoints, including email, SMS, and mobile push notifications. The focus of this role is on delivering automated, tailored communications that respond to consumer behavior and support business agility.

Reporting directly to the Head of Growth Marketing, you’ll play a vital role in shaping how we engage with consumers across our eCommerce platforms, especially within our subscription and repeat purchase programs. This position is ideal for someone who enjoys combining creative experimentation with data-driven execution.

Key Areas of Ownership:

• Lead a results-oriented CRM marketing team to deploy high-impact messaging that supports retention, revenue generation, and loyalty initiatives.
• Manage the day-to-day execution of omnichannel campaigns, ensuring they align with business goals and can quickly adapt to market conditions.
• Design and optimize lifecycle communication flows using behavioral data and purchase signals to increase frequency and customer value.
• Develop a structured A/B testing framework to refine targeting, messaging, and send cadence for improved performance.
• Partner with teams across Product, Engineering, Analytics, and Paid Media to expand automation capabilities and deepen CRM insights.
• Oversee the complete campaign development workflow—from strategy formulation to creative execution—ensuring alignment with KPIs and brand consistency.
• Manage vendor relationships and CRM infrastructure, working with tools like Salesforce Marketing Cloud or similar to ensure functionality, compliance, and advanced feature utilization.
• Shape the channel investment strategy based on key consumer insights, performance benchmarks, and ROI objectives.
• Create a culture of continuous improvement by enhancing internal processes, tools, and creative strategies that scale personalization.
• Stay ahead of CRM trends, technologies, and privacy regulations to keep the brand’s engagement strategy innovative and effective.
• Competitive base salary with eligibility for annual performance bonuses.
• Health benefits including medical, dental, vision, and disability coverage.
• Paid time off policies, including vacation, sick leave, and parental leave.
• Retirement savings plan with company matching.
• Educational and mileage reimbursement programs.
• Ongoing opportunities for personal and professional growth.

What You’ll Bring:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 5 years of experience in CRM or retention marketing, preferably within the DTC, eCommerce, or retail sectors.
• Proven track record of leading marketing teams, with a minimum of 2 years in a managerial role.
• Hands-on experience with enterprise CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Klaviyo).
• Working knowledge of AMPscript, SQL, and HTML for email development and dynamic content.
• Strong Excel proficiency and comfort with analytics tools like Google Analytics, Power BI, or similar platforms.
• Project management expertise using tools such as Airtable, Lytho, or related systems.
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.
• Flexible and adaptable under pressure; comfortable in a fast-paced, performance-driven environment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Services

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