Director of CRM & Lifecycle Growth

Tovala; Chicago (IL); On-site; USD 140,000 - 200,000; Full time

Job summary

Tovala seeks an experienced CRM and lifecycle marketing leader to own the strategy, roadmap, and execution across email, push, and SMS for leads, active and churned customers. You will drive retention and revenue through targeted programs and data-driven testing.

In this role, you will partner with product, data, and growth teams to map the customer journey, define audiences, and design impactful journeys. A customer-obsessed, analytical leader with strong communication skills will thrive in our

Qualifications

• 8–10 years of CRM or lifecycle marketing leadership experience.
• Track record of scaling CRM programs that grew revenue or retention.
• MBA and/or marketing experience at a growth-stage company preferred.
• Confident in creating and delivering presentations.
• Able to prioritize bets that move the business and say no to the rest.
• Analytical, experienced in testing, and able to quantify results.
• Collaborates with designers, product managers, data teams, and support agents.
• Curious about the why behind test results to drive future plans.
• Customer-obsessed and data-driven in shaping priorities across teams.
• Self-starter who digs into customer data and executes initiatives.

Responsibilities

• Own CRM strategy, roadmap and execution across email, push, and SMS for leads, active and churned customers.
• Grow revenue through retention, reactivation, and win-back programs.
• Collaborate with product and data teams to map the customer journey and identify testing opportunities.
• Define target audiences from customer cohorts and design reach strategies.
• Develop offers to improve retention and win back churned customers.
• Streamline communications and improve automation.
• Own tooling and configuration decisions for the marketing stack (Customer.io).
• Partner with creative to ensure on-brand communications.
• Measure impact and guide where to invest next.
• Build strong cross-functional relationships with product, data, software, and growth teams.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Presentation skills

Cross-functional collaboration

Communication

Education

MBA

Marketing degree

Tools

Customer.io

Job description

Tovala seeks an experienced CRM and lifecycle marketing leader to own the strategy, roadmap, and execution across email, push, and SMS for leads, active and churned customers. You will drive retention and revenue through targeted programs and data-driven testing.

In this role, you will partner with product, data, and growth teams to map the customer journey, define audiences, and design impactful journeys. A customer-obsessed, analytical leader with strong communication skills will thrive in our