CRM Lifecycle Campaign Architect

Total Renal Care; Denver (CO); On-site; USD 85,000 - 110,000; Full time

Job summary

Total Renal Care is seeking a Campaign Manager, CRM Channels, to own lifecycle campaign design from strategy through build. You will create personalized campaigns across email, SMS, and IVR for patient and professional audiences, translating goals into actionable campaign logic and specifications for the platform team.

In a hands-on, agile environment, you will partner with solutions architects and QA to ensure campaigns enter the build queue with clear data requirements, acceptance criteria,

Qualifications

• Translate business, clinical, and patient goals into campaign architecture.
• Own strategy and design of lifecycle campaigns across channels (email, SMS, IVR).
• Define test cases and acceptance criteria for campaign readiness.

Responsibilities

• Own audience strategy and data requirements for each campaign.
• Produce build-ready specifications for CRM and operations teams.
• Partner with architects during build to resolve specification questions and keep campaigns on scope.
• Support UAT by defining test cases and confirming campaign readiness.
• Manage multiple programs, flag risks early with stakeholders.

Skills

Campaign design

Lifecycle campaigns

Segmentation logic

Journey flows

Stakeholder management

Campaign architecture

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce Data Cloud

CRM Platforms

Data extensions

Job description

Total Renal Care is seeking a Campaign Manager, CRM Channels, to own lifecycle campaign design from strategy through build. You will create personalized campaigns across email, SMS, and IVR for patient and professional audiences, translating goals into actionable campaign logic and specifications for the platform team.

In a hands-on, agile environment, you will partner with solutions architects and QA to ensure campaigns enter the build queue with clear data requirements, acceptance criteria,