CRM Lifecycle Architect for iLottery Growth

Talently; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Talently is seeking a CRM Manager to lead lifecycle marketing programs across email, push, and other channels, driving engagement for iLottery loyalty initiatives. You will act as a CRM strategy expert and Optimove lead across multiple jurisdictions.

The role emphasizes data-driven personalization, audience segmentation, and measurable outcomes, with collaboration across data, product, analytics, marketing, iLottery, and loyalty teams.

Qualifications

• Proven experience in CRM or lifecycle marketing.
• Hands-on expertise with Optimove or similar platforms.
• Strong understanding of CRM data models and integrations.
• Experience creating segmentation and personalized campaigns.

Responsibilities

• Define lifecycle strategies from onboarding to churn prevention.
• Develop automated CRM programs across email and push channels.
• Create test-and-learn roadmaps aligned with jurisdiction goals.
• Advise on Optimove data models, integrations and platform best practices.
• Analyze customer behavior and campaign performance for engagement.
• Collaborate with data, product, analytics, marketing and loyalty teams on segmentation and attribution.
• Validate eligibility logic and improve personalization and reporting.
• Support jurisdiction onboarding and CRM team training.

Skills

CRM lifecycle marketing

Optimove CRM

CRM data models

Segmentation strategies

Campaign personalization

Data-driven decision making

Stakeholder management

Project management

Tools

Optimove

Job description

Talently is seeking a CRM Manager to lead lifecycle marketing programs across email, push, and other channels, driving engagement for iLottery loyalty initiatives. You will act as a CRM strategy expert and Optimove lead across multiple jurisdictions.

The role emphasizes data-driven personalization, audience segmentation, and measurable outcomes, with collaboration across data, product, analytics, marketing, iLottery, and loyalty teams.