Lifecycle CRM Lead – Gaming & iLottery (Optimove Expert)

Scientific Games; United States; Remote; USD 100,000 - 170,000; Full time

Job summary

Scientific Games is seeking a CRM & Lifecycle Marketing Manager to lead customer engagement across Loyalty and iLottery. You will design lifecycle-based strategies, manage Optimove-driven campaigns, and partner with Growth Marketing, Loyalty, and product teams to maximize jurisdiction ROI and player value.

You will define onboarding and activation flows, build personalized communications, and optimize programs to increase retention and revenue across multiple jurisdictions, while collaborating

Qualifications

• Proven experience in CRM, ideally within digital gaming, lottery, or consumer engagement industries.
• Hands-on expertise with Optimove or similar CRM platforms.
• Familiarity with CRM data models, customer attributes, integrations, and marketing technology ecosystems.
• Experience working with customer data, segmentation strategies, reporting, and marketing performance analysis.
• Proficiency in building and executing automated workflows, segmentation, and personalization campaigns.
• Excellent communication, collaboration, and stakeholder management skills.

Responsibilities

• Define lifecycle strategies across onboarding, activation, retention, loyalty engagement, and churn prevention.
• Develop test-and-learn roadmaps and optimization plans based on jurisdiction business objectives.
• Translate customer behavior and business goals into actionable CRM recommendations.
• Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions.
• Create, manage, and optimize automated and calendar-driven CRM programs that drive incremental activity and revenue across all player lifecycle stages (new, active, inactive).
• Develop workflows for email, push notifications, and other relevant channels tailored to player journeys.
• Support onboarding of new jurisdictions, ensuring full understanding of CRM capabilities, limitations, and best practices.
• Act as an internal Optimove expert, including platform and technical components.

Skills

CRM experience

Lifecycle marketing

Data segmentation

Campaign analytics

Cross-functional collaboration

Stakeholder management

Tools

Optimove

Job description

Scientific Games is seeking a CRM & Lifecycle Marketing Manager to lead customer engagement across Loyalty and iLottery. You will design lifecycle-based strategies, manage Optimove-driven campaigns, and partner with Growth Marketing, Loyalty, and product teams to maximize jurisdiction ROI and player value.

You will define onboarding and activation flows, build personalized communications, and optimize programs to increase retention and revenue across multiple jurisdictions, while collaborating