CRM & Lifecycle Growth Lead (Optimove, iLottery)

SCIENTIFIC GAMES; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Scientific Games is seeking a CRM & Lifecycle Marketing Manager to lead loyalty and iLottery CRM initiatives. You will design, execute, and optimize data-driven programs across onboarding, activation, retention, and churn prevention, partnering with Growth Marketing and Loyalty teams.

Role focuses on Maximizing jurisdiction ROI and customer value through personalized lifecycle experiences. You will act as Optimove subject matter expert, guide segmentation, analytics, and channel strategies, and

Qualifications

• Proven CRM experience in digital gaming or consumer engagement.
• Hands-on with Optimove or similar CRM platforms.
• Familiar with CRM data models and marketing tech ecosystems.
• Excellent communication and stakeholder management.
• Ability to manage multiple projects with deadlines.

Responsibilities

• Define lifecycle strategies across onboarding, activation, retention, reactivation, loyalty engagement, and churn prevention.
• Develop test-and-learn roadmaps and optimization plans based on jurisdiction objectives.
• Translate customer behavior and business goals into actionable CRM recommendations.
• Collaborate with marketing, product, iLottery, and loyalty teams to deliver campaigns.
• Train and support loyalty CRM team members on Optimove usage and best practices.
• Analyze platform data to improve engagement and retention and provide actionable insights.

Skills

CRM experience

Stakeholder management

Project management

Communication

Marketing technology

Data-driven decision making

Tools

Optimove

Job description

Scientific Games is seeking a CRM & Lifecycle Marketing Manager to lead loyalty and iLottery CRM initiatives. You will design, execute, and optimize data-driven programs across onboarding, activation, retention, and churn prevention, partnering with Growth Marketing and Loyalty teams.

Role focuses on Maximizing jurisdiction ROI and customer value through personalized lifecycle experiences. You will act as Optimove subject matter expert, guide segmentation, analytics, and channel strategies, and