CRM & Lifecycle Growth Manager — iLottery

SCIENTIFIC GAMES; Kansas; On-site; USD 90,000 - 130,000; Full time

Job summary

Scientific Games seeks a CRM & Lifecycle Marketing Manager to drive data-driven CRM across Loyalty and iLottery. You will lead lifecycle design, optimize campaigns, and partner with Growth Marketing and Loyalty teams to maximize ROI and player engagement across jurisdictions.

Responsibilities include defining lifecycle strategies, building automation, and ensuring scalable CRM programs while collaborating with analytics, product, and marketing teams. This is a full-time on-site role in Kansas.

Qualifications

• Proven experience in CRM within digital gaming or loyalty programs.
• Hands-on Optimove or similar CRM platform expertise.
• Familiarity with CRM data models, integrations, and marketing tech.
• Experience with customer data, segmentation, reporting and analytics.
• Proficiency in automated workflows, segmentation, and personalization.
• Excellent communication and stakeholder management.
• Strong multi-project management skills with deadline focus.

Responsibilities

• Define lifecycle strategies across onboarding, activation, retention, loyalty, and churn prevention.
• Develop test-and-learn roadmaps and optimization plans.
• Translate customer behavior into actionable CRM recommendations.
• Identify engagement opportunities and personalized lifecycle enhancements.
• Create and optimize automated CRM programs across all lifecycle stages.
• Develop workflows for email, push and other channels.
• Support onboarding of new jurisdictions for CRM capabilities.
• Act as Optimove expert for data models, integrations, and roadmap.
• Troubleshoot platform issues and suggest improvements.
• Evaluate new channels and platform features.
• Identify opportunities to improve engagement and retention.
• Leverage analytics to guide strategy and attribution calculations.
• Collaborate with product and analytics on data mapping and reporting.
• Document CRM rules and data attributes for governance.
• Partner with marketing, product, iLottery and loyalty teams to deliver campaigns.
• Train team members on Optimove usage and best practices.

Skills

CRM experience

Optimove expertise

CRM data models

Segmentation strategies

Automation workflows

Stakeholder management

Project management

Tools

Optimove

Job description

Scientific Games seeks a CRM & Lifecycle Marketing Manager to drive data-driven CRM across Loyalty and iLottery. You will lead lifecycle design, optimize campaigns, and partner with Growth Marketing and Loyalty teams to maximize ROI and player engagement across jurisdictions.

Responsibilities include defining lifecycle strategies, building automation, and ensuring scalable CRM programs while collaborating with analytics, product, and marketing teams. This is a full-time on-site role in Kansas.