Sr. Manager, Email & SMS / Retention (CRM)

MGAE Corporation; Los Angeles (CA); On-site; USD 150,000 - 175,000; Full time

Job summary

MGA Entertainment, Inc. in Los Angeles is seeking a hands-on CRM leader to own email, SMS, and the Marketing Cloud platform across brands.

You will rebuild templates, architect new flows, and stand up repeatable processes for launches, delivering personalized experiences that grow the MGA DTC business. You will design lifecycle journeys, manage data extensions, segmentation, and testing, and collaborate with Brand Managers and E-commerce to optimize campaigns.

Qualifications

• 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment, with demonstrated ownership of strategy, not just execution.
• Hands-on Salesforce Marketing Cloud expertise. You can build journeys, configure data extensions, set up segments, and analyze performance yourself.
• A clear point of view on how to use customer data to drive personalization at scale.
• A track record of building and scaling post-purchase and retention programs, ideally from the ground up.
• Strong analytical instincts. You can deep dive your own performance data, and you have a demonstrated track record of using data to influence strategy and shift investment.
• Comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest.
• Proven examples in leveraging Claude or ChatGPT in managing your work efficiently and effectively.
• Proven success in a highly collaborative, cross-functional environment with many stakeholders, where influence matters more than reporting lines.
• Thrives in a fast-paced environment with competing priorities and a constantly moving calendar.
• Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E-commerce
• Experience supporting high-frequency product launches or drop calendars is a plus
• A builder’s mindset: detail-oriented, proactive, and energized by owning outcomes

Responsibilities

• Own Email and SMS strategy, roadmap, and calendar for MGA Entertainment brands.
• Lead Salesforce Marketing Cloud adoption and the unified customer profile strategy behind it.
• Design lifecycle architectures for welcome, post-purchase, win-back, and product launch flows.
• Develop segmentation, list health, and deliverability systems with a fresh framework.
• Drive database growth through collaboration with paid media and Operations.
• Provide performance reporting and forecasting on open rates, click rates, revenue per email, and subscriber growth.
• Define platform strategy and management in Salesforce Marketing Cloud, including journeys and data extensions.
• Partner with Brand Managers, Marketing Activation Leads, and Senior Director of Brand Marketing to align CRM with broader brand strategy.
• Hands-on execution: build journeys, not just plan them.

Skills

Email strategy

SMS strategy

Salesforce Marketing Cloud

Lifecycle architecture

Segmentation

Database growth

Performance reporting

Platform management

Cross-functional collaboration

Hands-on execution

Tools

Salesforce Marketing Cloud

Claude

ChatGPT

Job description

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

About the Role

MGA Entertainment is building a DTC business that matches the scale of its brands. This role owns email, SMS, and the CRM platform for the MGA portfolio: the strategy, the roadmap, the calendar, and the results.

You will rebuild templates, architect new flows, stand up a repeatable process for managing product launches across brands, and lead MGA’s adoption of Salesforce Marketing Cloud as the backbone of a unified customer profile strategy. You will strategize how we leverage our CRM to deliver personalized experiences and drive growth, and be a critical part of how we grow the DTC business at MGA.

This is a lead role with exciting opportunity to start fresh with the email channel, while supporting exciting businesses and brands like Bratz, LOL Surprise, and Miniverse. You will partner closely with brand leaders across MGA, work collaboratively to make sure every product drop gets the email and SMS support it deserves, and work with paid media and Operations to grow the database: from lead generation advertising through to user journey flows that capture opt-ins at every touchpoint.

It is a build-and-strategize role, not strategy-only. You will be hands on in the platform.

What You’ll Own

• Email and SMS strategy, roadmap, and calendar for MGA Entertainment brands, from planning through execution
• Salesforce Marketing Cloud adoption, leading the migration and the unified customer profile strategy that sits behind it
• Lifecycle architecture: welcome, post-purchase, win-back and reactivation, and the product launch framework that services drops across every brand
• Segmentation, list health, and deliverability as a system, not a maintenance task, including a segmentation and testing framework built from scratch
• Database growth: partnering with paid media on lead generation and with Operations on user journey flows that capture customer opt-ins
• Performance reporting and forecasting: open rates, click rates, revenue per email, subscriber growth, and the story behind the numbers
• Platform strategy and management in Salesforce Marketing Cloud, including journey build, data extensions, the testing roadmap, and tooling decisions
• Cross-functional partnership with Brand Managers and Marketing Activation Leads by brand on the promotional calendar, with the E-commerce lead on commercial targets, and with the Senior Director of Brand Marketing on how CRM supports broader brand strategy
• Hands-on execution: you build the journeys, not just the deck about the journeys

What We’re Looking For

• 4 to 7 years of CRM or lifecycle marketing experience in a DTC or e-commerce environment, with demonstrated ownership of strategy, not just execution
• Hands-on Salesforce Marketing Cloud expertise. You can build journeys, configure data extensions, set up segments, and analyze performance yourself
• A clear point of view on how to use customer data to drive personalization at scale
• A track record of building and scaling post-purchase and retention programs, ideally from the ground up
• Strong analytical instincts. You can deep dive your own performance data, and you have a demonstrated track record of using data to influence strategy and shift investment
• Comfortable setting a testing roadmap, forecasting impact, and making the case for where to invest
• Proven examples in leveraging Claude or ChatGPT in managing your work efficiently and effectively
• Proven success in a highly collaborative, cross-functional environment with many stakeholders, where influence matters more than reporting lines
• Thrives in a fast-paced environment with competing priorities and a constantly moving calendar
• Comfortable operating with autonomy and partnering directly with senior leadership across Brand and E-commerce
• Experience supporting high-frequency product launches or drop calendars is a plus
• A builder’s mindset: detail-oriented, proactive, and energized by owning outcomes

Salary:

$150,000.00 - $175,000.00 /year