CRM Growth Architect - Acquisition & Activation

BAM Ventures; Austin (TX); Hybrid; USD 106,000 - 157,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

PayPal culture and values

Job summary

PayPal seeks a data-driven CRM Performance Marketer to plan and execute new customer acquisition CRM initiatives, focusing on incentives, merchant offers, and core value propositions. The role spans Marketing, MarTech, Operations, Product, and Analytics, thriving on using data to craft personalized, high‑impact campaigns that scale.

The position drives activation, engagement, and habituation with a customer‑first mindset, and requires strong collaboration across teams and vendors.

Qualifications

• 3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
• 5+ years of experience in CRM, Lifecycle, or Performance Marketing preferred.

Responsibilities

• Liaise with media agencies on launch plans and budgets.
• Design and build comprehensive acquisition campaigns across email, push notifications, in‑app messaging, and landing pages to drive acquisition.
• Own acquisition landing page strategy and conversion optimization for sign‑ups.
• Segment and personalize using first/third‑party data to deliver targeted messaging.
• Design automated customer journeys and A/B tests to improve KPIs such as CTR and conversion.
• Partner with analytics and finance teams to measure CRM performance and ROI.
• Collaborate with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with launches and campaigns.

Skills

CRM

Lifecycle marketing

Performance marketing

Analytics

Education

Bachelor’s degree

Job description

PayPal seeks a data-driven CRM Performance Marketer to plan and execute new customer acquisition CRM initiatives, focusing on incentives, merchant offers, and core value propositions. The role spans Marketing, MarTech, Operations, Product, and Analytics, thriving on using data to craft personalized, high‑impact campaigns that scale.

The position drives activation, engagement, and habituation with a customer‑first mindset, and requires strong collaboration across teams and vendors.