Growth & Acquisition Marketing Ops Lead

Global Payments Inc.; Cincinnati (OH); On-site; USD 110,000 - 170,000; Full time

Job summary

Global Payments Inc. is seeking a Senior Marketing Operations — Growth & Acquisition to own end-to-end acquisition programs within a complex B2B2x sales model.

You will collaborate with LOB stakeholders, analytics, creative, and sales to plan, launch, and optimize campaigns using marketing automation platforms. The role emphasizes data integrity, lead flow, and KPI-driven optimization across channels, with a focus on audience building, platform configuration, and performance debriefs for senior

Qualifications

• 3+ years of experience in marketing operations or marketing automation in a B2B/B2B2x SaaS environment
• Experience navigating partner-influenced or indirect sales models
• Strong command of marketing technology, CRM, and attribution frameworks

Responsibilities

• Own end-to-end acquisition marketing programs within a multi-stakeholder B2B2x model
• Build and deploy emails within HubSpot/Marketo and align with tracking configuration
• Develop and optimize landing pages and forms for lead capture
• Set up and maintain lead scoring models and nurture programs
• Configure automated workflows and ensure alignment with KPIs and sales follow-up
• Monitor campaigns, perform in-campaign optimizations, and report performance

Skills

HubSpot

Marketo

Campaign automation

Lead scoring

CRM integration

Data-driven optimization

Cross-functional collaboration

Multi-channel campaigns

Tools

HubSpot

Marketo

Job description

Global Payments Inc. is seeking a Senior Marketing Operations — Growth & Acquisition to own end-to-end acquisition programs within a complex B2B2x sales model.

You will collaborate with LOB stakeholders, analytics, creative, and sales to plan, launch, and optimize campaigns using marketing automation platforms. The role emphasizes data integrity, lead flow, and KPI-driven optimization across channels, with a focus on audience building, platform configuration, and performance debriefs for senior