CRM & Email Marketing Lead: Lifecycle & Personalization

Yamaha Motor Corporation, USA; Kennesaw (GA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage (for an

Long-Term Disability

Student Debt Repayment Benefits

Ability to borrow Yamaha product

Job summary

Yamaha Outboards in Kennesaw, GA is seeking a CRM & Email Marketing Supervisor to lead audience segmentation, lifecycle journeys, and personalized communications across email and SMS. You will mentor the CRM & Email Marketing Specialist, partner with the DX team and business groups to define CRM best practices, and drive programs that boost engagement, loyalty, retention, and conversions in the U.S.

market.

Qualifications

• BA/BS degree in Marketing or related field.
• 5+ years in CRM, email marketing, lifecycle marketing, or related fields.
• 1+ years of leadership/management experience managing direct reports, CRM & Email projects, and programs.
• Hands on experience with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud.
• Experience developing audience segmentation strategies and customer journeys.

Responsibilities

• Lead Yamaha Outboards' CRM strategy across email, SMS, and lifecycle programs.
• Supervise and coach the CRM & Email Marketing Specialist.
• Own audience segmentation strategy and activation across prospects, nurture leads, owners, and product interest groups.
• Develop lifecycle marketing journeys aligned with acquisition, ownership, and retention goals.
• Define personalization strategies to improve engagement and message relevance.
• Establish and oversee SMS marketing strategy, including segmentation, cadence, governance, and growth of the audience.
• Collaborate with DX, Business Groups, and agency partners to define requirements for Salesforce Marketing Cloud and related platforms.
• Build and maintain CRM roadmaps, calendars, and lifecycle programs.
• Identify optimization opportunities through testing, segmentation, and journey refinement.
• Monitor CRM performance metrics using SFMC, GA4, and Tableau.

Skills

CRM strategy

Salesforce Marketing Cloud

Audience segmentation

Lifecycle marketing

Data analytics

Leadership

Stakeholder management

SMS marketing

Education

BA/BS in Marketing

Tools

GA4

Tableau

Salesforce Data 360

SQL

AMPscript

Job description

Yamaha Outboards in Kennesaw, GA is seeking a CRM & Email Marketing Supervisor to lead audience segmentation, lifecycle journeys, and personalized communications across email and SMS. You will mentor the CRM & Email Marketing Specialist, partner with the DX team and business groups to define CRM best practices, and drive programs that boost engagement, loyalty, retention, and conversions in the U.S.

market.