Senior CRM & Lifecycle Marketing Lead

PR Girl Manifesto, Inc.; Kennesaw (GA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Profit sharing

Medical benefits

Dental benefits

Vision benefits

Life / AD&D

Wellness program

Short-term disability

Long-term disability

Student debt relief

Product borrowing

Job summary

Yamaha Outboards in the United States is seeking a CRM & Email Marketing Supervisor to lead customer relationship marketing across email and SMS, building scalable lifecycle programs and personalized communications.

You'll supervise the CRM & Email Marketing Specialist, collaborate with the DX team and business groups, and define segmentation and personalization frameworks to improve engagement, loyalty, retention, and conversions in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.
• 5+ years in CRM/email lifecycle/digital marketing.

Responsibilities

• Lead CRM strategy across email and SMS, lifecycle programs, retention and loyalty.
• Supervise CRM & Email Marketing Specialist with direction and development opportunities.
• Own audience segmentation and activation across prospects, nurtures, owners, and product interest groups.
• Develop lifecycle journeys aligned with acquisition, ownership, and retention goals.
• Define personalization strategies to improve engagement and message relevance.
• Oversee SMS marketing strategy, including segmentation, cadence, governance, and audience growth.
• Collaborate with DX, Business Groups, and agency partners to define requirements for SFMC and Data 360.
• Build and maintain CRM roadmaps, calendars, and programs aligned with launches and priorities.
• Identify optimization opportunities through testing, segmentation, and journey refinement.
• Monitor CRM performance metrics using SFMC, GA4, and Tableau.

Skills

CRM strategy

Email marketing

SMS marketing

Audience segmentation

Lifecycle marketing

Leadership

Data analysis

Stakeholder management

Salesforce Marketing Cloud

Analytics tools

Education

BA/BS in Marketing

Tools

Salesforce Marketing Cloud

GA4

Tableau

SQL

Job description

Yamaha Outboards in the United States is seeking a CRM & Email Marketing Supervisor to lead customer relationship marketing across email and SMS, building scalable lifecycle programs and personalized communications.

You'll supervise the CRM & Email Marketing Specialist, collaborate with the DX team and business groups, and define segmentation and personalization frameworks to improve engagement, loyalty, retention, and conversions in a fast-paced environment.